There’s no doubt that loyalty is harder than ever. With so many buying options out there, it’s hard to build deep relationships with consumers. If you’re a retailer, you’ve felt this. Even customers agree. By Paul Wolfer But when you can build loyalty, it’s extremely powerful. Ever hear of the 80/20 rule? In retail, it […]

Your in-store associates aren't being talked about nearly enough. Find out why your in-store associates can be your biggest loyalty program assets.

80% of millennials would be willing to join a premium loyalty program if their favorite retailers offered one. Here's why.

Robert Passikoff has become a good friend of The Wise Marketer.  We’ve had innumerable conversations about branding & loyalty.  We’ve talked on and off the record about some of the less-than-stellar showings and what’s behind them.  And we now have almost a dozen videos with Robert discussing his company’s findings.  I admit, we’re big fans […]

Chances are you have some affinity toward specific retailers, right? You might have a favorite grocery store or pet store or clothing store. Maybe that’s based on location. It’s on your way home. Maybe it’s just a place that you’re used to. Or maybe it’s a website. After all, we’re creatures of habit. But what […]

There are no two ways about it: the economics of loyalty programs are hard to manage. Harder, still, is making decisions that have a real, long-lasting impact on incremental value. If you haven’t yet, check out parts 1 and 2 of this 3-part loyalty finance blog series — we cover must-know finance details and ways to measure program […]

Most traditional loyalty programs are very similar. See why your loyalty program needs to be a differentiator in order to be successful today.

Loyalty programs benefit companies in terms of growth and profits, but the greatest value over time is the increased visibility into and deeper understanding of individual customer behavior. A loyalty rewards program offers a vast array of customer data. The challenge is how brands harness this data to improve their loyalty programs and offer customers […]

The ability to customize your rewards program presents an ocean of opportunities for brands and numerous benefits for customers. A successful rewards program speaks the brand language and taps into a customer’s emotions. It helps customers to get engaged and stay connected to a brand. The loyalty rewards platform should empower a business to customize […]

Product marketing is a concept that is widely talked about in the startup community. See why you need to apply that concept when building a loyalty program.

Gamification is a buzzword that keeps growing in popularity around customer engagement and brand loyalty. As a result, many brands are asking the question, “Is gamification worth the hype and should I invest in a gamification strategy?”

Artificial Intelligence (AI), blockchain, machine learning, bitcoin – these are all words that many consumers shy away from and are… Continue reading →

Making an emotional connection through an experiential benefit can make all the difference in the world when it comes to gaining brand loyalty.

Customer loyalty at brands like Pampers, Ikea, and Shell are driven by well-thought out loyalty schemes. What are the loyalty mechanics behind their success? Open Loyalty’s team has recently analyzed the top 100 loyalty programs from all around the world to learn proven strategies that guarantee company growth and a good customer experience. Let’s dive […]

Every loyalty or CRM program experiences some amount of churn, but the question is, how do you correct the problem? One of our retail clients asked us to identify and address the high level of churn they were seeing across their customer base. To meet this business challenge, we went back to basics to build and deliver a targeted campaign that would resonate with customers at risk of lapsing from the brand. The campaign’s goal was to actively re-engage customers efficiently and effectively in lead up to a large shopping holiday.

Whenever marketers get together, there will always be conversation about The Next Big Trend – it’s right up there with,… Continue reading →

Incorporating the right elements into your loyalty statement plays upon the motivational cues that drives member behavior and keeps them engaged with the brand, while continuing to build that one to one relationship with the customer through recognition. Every brand has its own design for statements, but the most effective statements leverage the psychological motivators behind goal setting to keep members hooked and driven toward moving to that next milestone.

As fraudsters become more sophisticated in their techniques, loyalty companies need to be more sophisticated in their approach to fraud prevention and detection.