You might have missed it, but I hope it’s not the case. In mid-August, the Wise Marketer hosted a webinar to showcase the first round of findings from the 2019 Maritz Motivation / Wise Marketer Loyalty Landscape Study. Barry Kirk, Vice President of Loyalty Strategy at Maritz Motivation joined Bill Hanifin, Wise Marketer Managing Editor […]

Learning One: Good data is worth more than you think Did you know that better quality data would boost the profit margin of the average business in the UK by 50%? No, neither did I. That’s an extraordinary stat, and one that made the audience in Validity’s session on why great data is the foundation […]

It seems like everyone is trying to identify how artificial intelligence (AI) can benefit their business. In my circles, executives are asking how AI will impact customer marketing, more specifically data-driven customer marketing. One study found that in 2017, 80% of enterprises had “some form of AI (machine learning, deep learning) in production” and 30% were “planning […]

The first week in October 2019 witnessed three significant data protection and privacy related rulings by the courts in Europe and the UK.

Imagine a world where you can earn points for EVERYTHING you buy - from ANY store, hotel or airline... And then you can redeem your points for ANYTHING - free flights on other airlines, nights at a different hotel, a gift card for a different store or coffee shop... or even cold, hard cash!!

Technology has evolved beyond comprehension over the years and so consumer behavior is changing. Our interaction means the consumer is ever more demanding and no more so than in the Services industry. It’s getting harder to retain a customer, grab their attention, and keep them loyal to your brand. By Christopher Kronenthal When we look […]

Listening and understanding your customers is a never-ending process that places them at the center of everything you do. Optimization is a thought process that packs tremendous impact when paired with data and creative problem-solving. The lifecycle of a premium loyalty program depends on optimization. Once the program launches, that is only the beginnin

"Brands are looking for more ways to be smarter with their marketing investments. Within loyalty, marketers are expected to generate content, deliver a personalized experience and pay for rewards and program benefits. And this sits on top of the technology required to support these efforts. Loyalty creates a powerful ROI; however, brands are experiencing an increase of internal pressures to lower costs associated with the program. Here are 5 ways to turn your loyalty program into a revenue generator from the start."

Loyalty Programs Are a Great Way to Reward Your Top Customers — Here’s How Things Can Get Complicated

Payments provider Klarna found that customers prefer easy returns and smooth checkout over in-store activations or rewards.

As Macy's, Target and more overhaul their loyalty programs, here's how smaller retailers can build long-term connections with consumers.

Sep 17, 2019 (The Expresswire) -- According to Orbis Research industry statistics, the 'Global Loyalty Management Market' will inventory a CAGR o

Can the increasing liquidity of loyalty points enhance member experience but ruin loyalty program finances?

Acquiring new members for your loyalty program is hugely important, but retention is where retailers struggle. Here’s how to engage with loyalty members.

In this new content series, we show what a world-beating loyalty program would look like in four different sectors, and discuss the brands currently

Every interaction you have with consumers is an opportunity for a loyalty moment. See how these moments build emotional connections over time.

What do your customers expect from a loyalty program? Small business customers are looking for a combination of five crucial things.

Learn how every small business can learn how to start retention marketing and better compete in the increasingly competitive ecommerce landscape.

When it comes to subscriptions, there always comes evaluation. Here’s why members choose to renew their premium loyalty programs.

Loyalty systems were some of the first marketing technology, dating back 35 years.

Now, these legacy systems are showing the strain.

Enterprises everywhere are migrating to microservices in order to reduce costs, increase agility and to achieve more with their data.

Making the same progress in loyalty has been much more difficult.

The typical incumbent loyalty technology platform comprises five core modules:

CRM/Analytics Platform
Campaign Management
Points Bank
Loyalty Rules Engine

Loyalty programs once enabled relatively personalized marketing. Now, to become relevant to more customers, brands must revisit the partner mix.

A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model.

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”. By Charles EhredtCEO at Currency Alliance People are more likely to leave their spouse than their bank, so it might seem that banks have no case to answer. […]

Say you’re a healthcare provider trying to encourage patients to engage with their fitness app. Or you’re a content provider… Continue reading →