the first club™, the Thank You company connecting Brands to their Customers
Customer and Employee Loyalty, Rewards & Engagement
The latest news, information and help on all things customer loyalty, customer acquisition, engagement & retention
Curated by the first club
Brand strategies used across various channels, especially digital and linear TV, have long focused on grabbing attention with “over the top” tactics: sometimes goofy, sometimes entertaining, but they are all in an effort to make an impact. But does it still works with the Generation Z?
Starbucks has a lot of loyal customers, and one way the firm keeps them coming back is with their rewards program. The coffee company has announced changes that they say address the “no. 1 request we heard from members.” Unfortunately, the changes are angering another batch of customers.
London, Tuesday 16th February, 2016 – the first club™, today announced the addition of Movies as new content category on its worldwide Enterprise level rewards platform. the first club™ is constantly increasing its digital reward offering to meet the needs of its Clients, and Movies will add more than 6,000 titles per country to the
With Valentine's Day just around the corner, it's the perfect time for local business owners to think about who loves them! Local SEO Miriam Ellis shares insight from a research project to explore why customers develop loyalty to a business and offers actionable ideas on how any business can improve.
What will your local business be doing in 2016 to go above and beyond?
Understanding the real value of customer onboarding is key for any business leader.
"Understanding the real value of customer onboarding is key for any business leader."
Makers of Ruzu herbal bitters, A2W Nigeria Limited, has launched an initiative called helping lives aimed at rewarding consumer brand loyalty, noting
"We have given people the opportunity to earn cash rewards at the first level."
Deluded executives, arrogant multi-millionaire players, faceless agents - all
examples of how money is all that matters and the fans are the ones to
There is no one-size-fits-all tactic for any social media strategy, but these social media tactics offer a basis for you to focus your social media efforts.
A solid approach combines a variety of practices working together
Want to launch a customer loyalty program for your business? Read this first.
Be ready to make changes to the program based on how customers are responding to it.
Research shows it costs businesses an average of five times more to acquire a new customer than to market to an existing one.
How to build a successful loyalty program? #loyalty #program #customer #rewards
InterContinental Hotels Group – which has more than 5,000 hotels in about 100 countries, including Crowne Plaza, Holiday Inn, Candlewood Suites and other brands – offers a behind-closed-doors look at its IHG Rewards Club.
It's a honor to work with @ihgrewardsclub to provide the best in #Digital #Rewards to their members worldwide!. #loyalty
A new report from mobile marketing company Vibes reveals that a majority of US are interested in mobile wallets like Apple Wallet and Android Pay, and that the ability to participate in loyalty programmes and download coupons are primary reasons consumers engage with brands via mobile. The key...
This is a great whitepaper. At the first club we have always believe in the power of instant rewards, We have even pushed the concept a step further bypassing the gift card to get the reward itself
In stunning Monday morning news that recalls Blackstone Group's spectacular buy of Hilton Worldwide back in 2007 for $26 billion, Marriott International, who until now was never mentioned as a suitor for Starwood Hotels & Resorts Worldwide, which for months had let it known it was for sale, has acquired the hotel company for $12.2 billion. Here's the latest.
Sales promotions are one of the most recognised marketing tools to date, but with the advancement in technology and other marketing strategies do sales promotions still have place in today’s marketplace? Take a look at our infographic to see if you should be using them:
For the luxury sector, more than others, providing experiences that meet customer expectations is critical if brands are going to build loyalty and long-term relationships successfully, according to Joanne Varey, managing director for promotional marketing firm Granby Marketing Services. With...