Barry Kirk, V.P. of Strategy for Loyalty Strategy at Maritz Loyalty, shares how you can build a brand narrative using his Multi-Loyalty Framework to grow customer loyalty.

As consumers’ preference for mobile reaches a tipping point, what will the future of retail really look like? Let’s take a look at the key trends in consumer engagement and mobile shopping, and what retailers can do to strengthen mobile commerce strategies in the years ahead.

What we learned from Nudgestock 2018 We recently attended Ogilvy’s spectacular festival of behavioral science, which further discovered the complexities behind human nature and put industry experts in the spotlight. The event put on an incredible show with an array of different speakers from an assortment of different industries and disciplines straight from economics to […]

The numbers are difficult to fathom when you get right down to them: 90% of all data in existence online has been created since only 2016, and every day, a further 2.5 quintillion bytes of data gets piled on top. People are ravenous in their consumption and production of information, and the amounts of consumer […]

We, like most media outlets at this time of year, have compiled our year-end / year-ahead prognostications for your reading pleasure.  This year’s takes the form of a wish list which, if there were a Loyalty Santa Clause, would have been sent directly to the North Pole.  But belief in Santa Clause is said to […]

I recently had the opportunity to speak at the Loyalty@Freddie Awards conference in Las Vegas, where I spoke about customer engagement. One aspect of my comments which elicited numerous questions…

The sub-optimal use of consumer data is a constant bugbear to many industry experts and consumers alike.

Most companies have a myriad of data sources, across a wide spectrum of both loyalty and non-loyalty customers, but the sad reality is that this data rarely translates into proper insights, which drive actionable consumer facing campaigns that move the needle.

Through loyalty, blockchain companies can ultimately separate their cryptotoken from a dependence on exchange trading, where market sentiment can no longer affect them. Recently Loyalty & Reward Co consulted to EZToken for the launch of EZToken Rewards.

Do you know how to get customers to join your loyalty program? Use these 7 strategies to promote your loyalty program and you will be signing up new members and bringing customers back again and again.

Once consumers become members, they usually remain invested in Prime. See why Amazon continues to gain momentum by surpassing 100 million U.S. Prime members.

When it comes to customer loyalty, if you can't measure it, you can't improve it. Optimizing a loyalty program is all about the data.

Here, let's take a look at some relationship marketing examples, and then explore how you can implement a strong relationship marketing strategy, today.

Broadcast is almost by definition a one-way transaction.  Networks send, viewers receive.  Except for a handful of (admittedly noble) experiments broadcasters don’t seem to have found a way to change the dynamic of that transaction from a rich one-way to a rich two-way dialogue.  We’ll get into why that matters in a moment. There is […]

They may not all succeed, but a new class of merchants deserves an “A” for at least one notable accomplishment: These retail disruptors tore up the old retail guide books and rewrote what the industry should be. These feisty young startups emerged in the wake of thousands of store closures in 2018, taking advantage of […]

Loyalty rewards programs have changed due to technology and e-commerce. But those changes haven't advanced customer loyalty. These 10 best-practices, though, do produce results for businesses.

In 2018 we saw a wave of changes in #retail, including loyalty. Some retailers are leading the way. Here are the #loyaltyprograms you should watch in 2019.

We interviewed the president of Colony Brands to find out why trust is a huge component of customer loyalty. Here's what he said.

If there’s one thing artificial intelligence should teach retailers, it’s that their employees should know at least as much about their shoppers as the cameras tracking them. That could be the case soon enough. More retailers are using cameras, beacons and other technologies to track how shoppers move through their stores, primarily to understand the […]

According to recent research*, loyalty program members surveyed want more accessible redemption opportunities and prefer to redeem their points at least once a year. Furthermore, they want to redeem well before they hit the $100 mark in reward earnings and prefer a reward card over any other reward option, especially younger generations. These are among the findings of the latest research...

For customers, loyalty to a brand, product or business comes down to feelings. Today’s loyalty practitioners must seek out every opportunity to nourish their relationship with their customers to enhance that emotional connection.

Premium Loyalty? Paid Loyalty? Subscription Loyalty? What Do We Call This Paid Loyalty Trend? Find out why it's not enouigh to simply call it paid loyalty.

Understanding how customers talk about them on social is key to a better customer experience - and a positive experience with a brand will make them more loyal.

What we learned from Nudgestock 2018 We recently attended Ogilvy’s spectacular festival of behavioral science, which further discovered the complexities behind human nature and put industry experts in the spotlight. The event put on an incredible show with an array of different speakers from an assortment of different industries and disciplines straight from economics to […]

Lesley Gulliver and Darren Evans, strategic brand consultants from The Engine Room (UK), draw on over 45 years’ combined industry experience to advise how to enhance customer engagement with real design thinking…   Define customer engagement   Most marketers understand the importance of engagement and the CX, but many would define success, in this respect, […]

We’re living through an age defined by trust—and its troubling absence. Declining public trust in politicians, big institutions, the media, and even other citizens has made our politics increasingly charged and confrontational. But as you might expect, problems of trust aren’t confined to the ballot box. They also affect how we navigate the marketplace as […]