According to the CultureNext® Employee Engagement and Benchmark Study, 80% of companies believe their recognition programs are at least moderately effective in driving employee engagement, and 22% say their programs are very effective.

The store-sales measurement tool that was unveiled by Google on May 23, is the latest salvo in the Google-vs-Facebook attribution arms race, and it is

Travelers endure inconvenience and indignity with barely an apology, much less a focus on rebuilding and deepening long-term loyalty. Here are four tips for getting it right.

To create true loyalty, brands must shift from a rewards mindset to a holistic customer experience mindset. Creating emotional experiences is just one key component of authentic engagement.

Most brands already have a social presence. But there’s a big distance between doing it and doing it well. Here we offer three of the biggest do’s and don’ts.

Customer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries. That’s because, in B2B firms, the 80-20 rule is sometimes the 90-10 rule: the top 10 percent of your customers can account for 90 percent of your profits.

A Bloomberg story on airline loyalty program profits has some wondering: are airlines building loyalty with best customers - or cashing them in for profit?

To create stickiness, loyalty must be rewarded from the very first purchase. If brands want to future proof their incentive programs, including digital rewards, has become a required catalog category.

It’s no secret that the “balance of power” between customers and the companies they buy from has shifted dramatically in recent years, but the

A new report reveals a billion-dollar opportunity for restaurateurs to turn infrequent diners into frequent ones. But is acquisition marketing enough?

Coalition loyalty providers should be looking carefully at the blockchain-enabled future.

A new MasterCard report reveals that, while consumers want their loyalty programs integrated with mobile payments, retailers are still dragging their feet.

Building loyalty is paramount for brands looking to distinguish themselves and build a deeper relationship with their customer-base. Customers that feel like a particular brand understands them and their needs are more likely to not only go back to that brand, but bring some friends along too.

Rewards programs can pay off handily for both travelers and hotel operators. A new study by WalletHub ranks the 12 largest U.S. hotel chains’ programs, while a recent COLLOQUY report on loyalty and travel explores rewards in the lodging industry.

Supermarkets are increasingly folding nutrition and wellness into loyalty programs and the overall customer experience, from on-staff nutritionists to all-natural store-branded products. Here are four trends we should expect more of in 2017.

The volume of personal information collected by companies continues to grow, and a recent LoyaltyOne consumer-sentiment study found that perceptions about how companies use the information are improving.

Attracting new customers will cost your company 5 times more than keeping an existing customer. Loyalty programs are the perfect tool for keeping the existing customer