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Loyalty, Rewards & Engagement for Customers and Employees....Reward The World
The latest news, information and trends on all things customer loyalty and acquisition, including tools for engagement & retention Curated by the first club |
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Introducing the biggest trend in rewards – Micro Rewards.
These are the bite sized ways to say thank you that don’t take chunks out of your budget and come with smart analytical packages that pinpoint ROI where you need it most and smart, millennial proof delivery options.
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Loyalty fraud is a growing trend among hackers and thieves, one that could cost an organization millions. Protect loyal customers from rewards fraud and find out what that means for your organization’s bottom line.
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Alibaba merges Tmall and Taobao Marketplace loyalty programs into new 88 Membership club that values customer engagement as well as shopping.
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New customers come to your business every day... but are they coming back? In this post, we look at 3 major reasons why customers aren't returning. #loyalty
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Low cost, high value micro rewards are a key engagement tool to reward new customers and re-engage inactive ones
#digitalrewards #digitaldownloads #eGifts #rewards #loyaltyprograms
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A NEW commodity spawns a lucrative, fast-growing industry, prompting antitrust regulators to step in to restrain those who control its flow. A century ago, the resource in question was oil. Now similar concerns are being raised by the giants that deal in data, the oil of the digital era.
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Retailers and service providers are willing to offer you early access, special prices or free goods to get your loyalty. Here's how to make the most of their offers.
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According to the CultureNext® Employee Engagement and Benchmark Study, 80% of companies believe their recognition programs are at least moderately effective in driving employee engagement, and 22% say their programs are very effective.
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The web has helped usher in a shift from an organization-centric universe to a customer-centric one. That’s the single biggest lesson I have learned in more than 20 years" @jeffsheehan
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Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching their business to another carrier, and loyalty program. That is the outcome of a six-month data analysis project which Travel Data Daily's Mark Ross-Smith spearheaded using social media data and business intelligence resources from Microsoft Azure. #casestudy #loyaltyprogram #FFP
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Some brands use high-priced technology platforms but find that the provider lacks the know-how to drive shifts in shopping behavior or sales. What they need is a partner experienced in loyalty marketing.
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The store-sales measurement tool that was unveiled by Google on May 23, is the latest salvo in the Google-vs-Facebook attribution arms race, and it is
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Travelers endure inconvenience and indignity with barely an apology, much less a focus on rebuilding and deepening long-term loyalty. Here are four tips for getting it right.
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A new report from the CMO Club and marketing tech company Signal found that, even though 60 percent of global CMOs are unhappy with their customer retention rates, only 44 percent are investing sufficiently investing in customer loyalty and retention. The reason for this disparity: pressure to deliver short-term growth.
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Canada's Quebec province has joined Ontario in proposing a ban on loyalty points expiry in the province. Will operators respond by devaluing points - or encouraging redemption?
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To create true loyalty, brands must shift from a rewards mindset to a holistic customer experience mindset. Creating emotional experiences is just one key component of authentic engagement.
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Most brands already have a social presence. But there’s a big distance between doing it and doing it well. Here we offer three of the biggest do’s and don’ts.
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Customer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries. That’s because, in B2B firms, the 80-20 rule is sometimes the 90-10 rule: the top 10 percent of your customers can account for 90 percent of your profits.
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A Bloomberg story on airline loyalty program profits has some wondering: are airlines building loyalty with best customers - or cashing them in for profit?
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To create stickiness, loyalty must be rewarded from the very first purchase. If brands want to future proof their incentive programs, including digital rewards, has become a required catalog category.
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It’s no secret that the “balance of power” between customers and the companies they buy from has shifted dramatically in recent years, but the
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A new report reveals a billion-dollar opportunity for restaurateurs to turn infrequent diners into frequent ones. But is acquisition marketing enough?
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Coalition loyalty providers should be looking carefully at the blockchain-enabled future.
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A new MasterCard report reveals that, while consumers want their loyalty programs integrated with mobile payments, retailers are still dragging their feet.
