Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors of a Loyalty Program. Once implemented and launched, each marketer responsible for a loyalty program needs to answer these challenging questions: How is my program actually performing, and does the program meet the […]

Machine Learning is a hot topic in the world of customer loyalty and it is important to understand the emerging technology’s relevance to marketing, as well as how it could impact your business moving forward. Find out how @colloquy

Today’s employers face a challenge their predecessors did not encounter: having five different generations in the workplace at the same time. Generational differences in technological fluency, work style and communication expectations combine to tax even the most accomplished leaders and enlightened organizations. By Len Vraniak So how do the most successful companies keep this diverse […]

Ever since loyalty programs evolved from a means to retain customers to a means to generate cash for their operators, there is an inherent tension between reaping profits from expiring points and engaging members through rewards. New redemption options may offer a way out of this conundrum. By Oli Dervey In the beginning, it was […]

Transactional loyalty models are good. Transactional / relational customer loyalty models rock.

artificial intelligence has the potential to transform the customer experience

The Challenge of Collecting Customer Loyalty Data. By Bill Hanifin If data is the new oil, then the customer data collected by loyalty programs must represent refined high-octane fuel at the marketer’s pump. There is research, survey, and anecdotal evidence that consumers possess heightened awareness of the value of their personal data to third parties. …

On Point Loyalty, LLC announced the release of its first annual report on the Top 100 Most Valuable Airline Loyalty Programs around the world, providing the first-ever comprehensive, data-driven ranking of the value of airline loyalty programs. The most obvious takeaway from the report: despite consumer grumbling about the ever-decreasing value of their miles and …

2018 Trends: Building the Loyalty Experience

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7-Eleven is leading digital transformation as well as pioneering a new era of loyalty programs.

Driving loyalty for a British icon; Sparks at Marks and Spencer

Air-France announces details of its Flying Blue loyalty programme revamp. Effective changes will take place April 1st, 2018.

To regain brand luster and gain an edge in its battle for the streets, Uber has announced the launch of a reward credit card.

Data security and loyalty. Loyalty and data security our now linked and companies ignore that linkage at their peril.

After a disastrous 2016 that saw the Air Miles coalition suffer a crippling PR debacle over a failed points expiry change, and Air Miles parent company LoyaltyOne forced to take a $180 million dollar hit to revenue as a result, many analysts wondered if LoyaltyOne’s terrible, horrible, no good, very bad year would lead to …

No brand has more institutional knowledge of how to build loyal fans than Harley-Davidson.

Amazon Prime now boasts 90 million members

Unless you’re a 26-year-old Millennial, retail marketers have ceased to be interested in you.

On May 25, 2018, sweeping new regulations on consumer data privacy and security, collectively known as the General Data Protection Regulations (GDPR), will become law in all European Union member states – and any US companies who share data with EU-governed entities will be affected. To provide an overview of GDPR and answer a few …

Consumer behavior, meanwhile, most often reveals that consumers are more motivated to engage in loyal behaviors – shopping more often, buying more, and telling their friends – by points programs than they are by cash-back programs. Consumers will gladly take your cash-back rewards, but they often don’t change their buying behavior. 

As Coca-Cola prepares to shutter its long-running CocaCola Rewards program in the company is demonstrating another key exit strategy best practice.

Airbnb is also playing the experiential rewards game – and is doing it at a more egalitarian level than the major hotel brands.