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Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention Curated by the first club™ |
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Or Will the Risks Doom the Tactic? We live in a world where it matters what other people say. And while this has always been true, it has never been easier to reach audiences that want to listen. Factoring in the internet – with its ability to connect billions from all corners of the globe […]
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Loyalty programs were once synonymous with points and rewards: do this, get that. But, the classic equation has been changing… Continue reading →
Good article to understand how current top tier loyalty program are evolving...
#LoyaltyProgram
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The top loyalty trends of 2020 will be underpinned by agile technlogy, as brands innovate around the customer experience in an open loyalty ecosystem.
Understanding the trend in Loyalty Marketing is critical to make sure your programs stay relevant and reach their goals
#LoyaltyProgram #LoyaltyMarketing
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Will paying customers to access their data soon become a common trend? Close your eyes and picture your perfect customer. Perhaps, depending on your industry, your business, or your loyalty objectives, it is their demographic features which come into focus most acutely. Age, physical makeup, hair color, eye color…or maybe it is their deeper-seated behavioral […]
I love this question. I do think there is several answers to it. And doesn't it come down to what value you offer your customer for their data? enjoy this read.
#LoyaltyProgram
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At the Wise Marketer and Loyalty Academy, we are driven to be a leading global resource of news, insights, and research for the Customer and Loyalty marketing industry and its marketing professionals. One of the exciting ways we contribute to this cause is by authoring a Delphi Report each year sourcing insights from leading loyalty […]
If you want to know how to succeed with your Loyalty Program, you need the Delphi Report. Every year you will get great insights in Loyalty. A must read
#LoyaltyProgram
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This article looks at the state of airline loyalty programs today; what major players are doing right and opportunities for growth to build loyalty.
Understanding Loyalty by market segment is critical. the Airline industry has always been at the forefront in Loyalty. So interesting to ready what our friends @Aimia have to say on the matter
#LoyaltyProgram #AirlineLoyaltyProgram
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International Business News: Customer loyalty programs form the bedrock of many companies’ success today, especially in the retail space where encroachment from e-commerce giants
This is a good article on the benefice of Cryto currency and where it is used for what
#LoyaltyProgram #RewardPlatform
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In today's digital world, consumers want a relationship with their bank that is personalised and rewarding. The big question facing banks is how to engage with their customers in an effective manner, leading to building stronger and longer lasting relationships that customers find valuable and relevant.
With 30 years’ experience in working with more than 1,400 banks globally, we have leveraged our expertise and best practices to develop a checklist of the key drivers for successful customer engagement
Great check list, what is true for banks is true in many different sector
#CustomerEngagement
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Loyalty programs are structured in a variety of different ways. Some programs track dollars spent by consumers, others track products purchased. Some programs are free t
A need to know regarding CCPA.
Protecting customer is paramount wherever you are and wherever they are
#LoyaltyProgram
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Global loyalty experts discuss and debate the latest developments in the loyalty industry that will help you make your retention strategy more effective.. Cuckfield. 5 Tracks. 19 Followers. Stream Tracks and Playlists from Loyalty Podcast on your desktop or mobile device.
We always like to share material produced by expert in the Loyalty field.So plug in and listen to the Loyalty Podcast. Thank you for this great initiative
#Loyalty
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“Points are dead”. These words were spoken by Pavel Los, Shell Global Loyalty Programme Manager during a presentation made recently at the Loyalty Surgery conference, held 16-17 October in London. His statements were shared by Iain Pringle on LinkedIn. “Executives Are Unhappy With Their Companies’ Loyalty Programs” was the title of an October 15 article […]
Very controversial title from my friend @BillHanifin, but sometime you need to be to get a point across. A #LoyaltyProgram is certainly not something static, it need constant revision. But if you talk to your customers they will tell you what they expect
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The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme. If 74%
Very interesting article on how to define the value in points a loyalty program should offer. Too little and customer will loose interest...
#LoyaltyProgram
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Advice from our experts to help you enhance your loyalty programme with simplicity and flexibility
3 reasons why customers rate a programme as good: Simplicity & flexibility being two of them, Convenience would be my 3rd one.
Early redemption is a key criteria too nowadays
#LoyaltyProgram #MicroRewards
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Marc Castrechini, VP, product management, TSYS Merchant Solutions
Always interesting to read about the Best Practices in establishing a loyalty program. Adding a great set of reward is also key to success.
#LoyaltyProgram
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Typically no. Loyalty programs can be, and are, structured in a variety of different ways. Some programs track dollars spent by a consumer, others trac
After GDPR, CCPA. This article will provide you some good information about the Do and Don't for Loyalty programs.
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When you ask people to list the loyalty programs they are part of, their gym membership is not likely to… Continue reading →
If Convenience is one of the main look after criteria for most consumer services, Gamification is not far behind... it has to be fun
#RewardProgram #LoyaltyProgram #Gamification
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TFC international Ltd. (the first Club™) continues its expansion strategy and opens a subsidiary office in France Expanding on its significant growth in the U.S. and U.K., TFC International Ltd. known by its trade name, the first club™, is an industry leading provider of digital rewards to loyalty programs, promotional agencies, and employee incentives, and …
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For those concerned with Loyalty Programmes, understanding customer emotion is critical to maintaining a relationship with members
Customer emotion is critical in communicating with them but also in the rewards we provide. Having provided Digital Entertainment Rewards for the last 10 years, the music customers listen, the movies customers watch, the eBook customers read tell us a lot more about who they are and emotionally what they are connected to... than any other rewards
#RewardProgram #LoyaltyProgram
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In the top 5 loyalty drivers worldwide, customers tell us that the ease of earning and redemption along with the variety of rewards are key.
There is a few things to say when we talk about rewarding customer in a loyalty program:
Convenience in earning and spending points is crucial for consumer adoption
What Rewards to offer: studies show consumer expect instant gratification. So it become critical to be able to reward consumer from first purchase. Cash Back and Discount are loved by consumer but are they conducive to loyalty??? and it erodes your margins.
Who to reward: frequency of purchase cannot be the only factor to reward a consumer. I have been buying a pair of Nike every year for years and I never any other brand, should not I be consider super loyal to Nike????
#RewardProgram
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Uber, Airbnb and Lyft have all mobilized customer retention strategies that your small business can use to create loyal customer groups.
Always interesting to look at what large companies are doing for their reward program.... and what about in the sharing economy...
#RewardPrograms
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Brand partnerships are a proven strategy that can help your small business attract and retain customers.
A few idea can boost your business, Brand Partnership is certainly one of them
#BrandPartnership
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Brands and manufacturers need to revamp their loyalty programs to attract, retain, and grow customers. The changing landscape of retail along with new channels of shopping (e-commerce, marketplaces, etc.) is making most brands rethink their loyalty programs as they are unable to tie the point-of-sale purchase data to consumers. The brands and manufacturers who have […]
A word we do not hear a lot in the Loyalty Industry is: disintermediation. When a brand sell through wholesalers and retailers, it is difficult for them to keep track of the sales through different channels. Different technologies and mechanics allow to achieve that...like Receipt Scanning...
#ReceiptScanning
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The Loyalty Surgery’s theme this year is ‘Loyalty in Transition.’ Annich McIntosh, Editor & CEO of Loyalty Magazine Group, kicked off the conference talking about the exciting places that the industry is headed. A world of possibilities is opening up for loyalty marketers, fueled by the rise of exciting new technologies, ever more demanding and […]
We curated many articles in the last few months talking about the changes in the loyalty landscape, this article will provide you some good pointers of what these changes are
#LoyaltyProgram
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Predictive churn modeling can improve campaign ROI by 11%, reduce costs by more than 700%
Churn is a key metric for any marketing program including loyalty program. This article provide great insights on how to model it to maximize your ROI, thanks to our friends at #Aimia
#ChurnModel
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We are recapping the first set of insights from the 2019 Maritz Motivation / Wise Marketer Loyalty Landscape Study. In the first installment that you can read here, we identified that consumers responding to our survey shook out into two distinct groups; Unshakeables and Ephemerals. We found that the Unshakeables were clearly the more attractive […]
Here is the Part 2 from the Loyalty Landscape Study. Thanks again #BarryKirk and #BillHanifin. #LoyaltyMarketing
Influencers are playing an increasing role for brands via social media. What is the true impact on Brands and their Loyal Customers
#BrandMarketing #LoyaltyProgram