Get Started for FREE
Sign up with Facebook Sign up with Twitter
I don't have a Facebook or a Twitter account
| Tag |
|---|
|
Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention Curated by the first club™ |
Your new post is loading...
Scoop.it!
Companies need to make changes to their programs in order to improve these numbers and leverage the full power of loyalty marketing. Let’s take a look at four things that the world’s most successful loyalty programs have in common.
Scoop.it!
There’s something special about coming across niche stores that cater exactly to your interests.
Knowing your niche inside out can help you expand your business but also be more efficient at reaching your core client
#RewardProgram
Scoop.it!
These 5 key performance indicators help you determine the overall health of your loyalty program.
Keeping an eye on the numbers to measure the efficiency of you program is key, here is the 5 KPIs
#LoyaltyProgram #RewardProgram
Scoop.it!
Loyalty programs are now powerful tools of relationship marketing and becoming popular to encourage customer loyalty. U.S. consumers have 3.8 billion memberships in consumer loyalty programs. According to the Center for Retail Management at Northwester University only 12% – 15% of customers are loyal to a single retailer. This small number of loyal customers can […]
I always like articles talking about the efficiency of rewards in relationship marketing. Do you really need a full loyalty solution???#RewardPlatform #RewardProgram
Scoop.it!
TFC International Ltd. (the first club™) launches an innovative Micro Reward Subscription model offering customers up to 40% Discount off SRP for digital content including annual subscription offers for Music, Movies, eMagazines, Games and Audio Books. We continuously expand our offering at the first club™ as an answer to market needs. COVID-19 and the subscription economy have created a need to engage and reward customers from the safety and comfort …
Scoop.it!
Fears of the Coronavirus keeping your Customers from visiting your brick and mortar business? #CoronaVirus #Covid19 #RetailRelevancy #SocialSelling #RetailBusiness #DigitalRewards #DigitalDownloads #RewardPrograms #Retail Strategy
Fears of the Coronavirus keeping your Customers from visiting your brick and mortar business?
This health crisis can deliver profits in new ways for Brands who shift their business models to stay connected to customers, developing authentic relationships online and offering services they need and want from the safety of their homes.
Amazon and Walmart don’t have to garner all the profits, once the fear subsides and the toilet paper, food and water bottles are stocked in homes, people will want content devoted to entertainment and education, and if your Company isn’t developing relationships online already, now it’s a retail imperative to increase social selling skills and services online.
Stay connected to your customers by adding value and delivering your products in a new way. Have webinars or online education programs sponsored by your Brand, where you teach your customers new ways to buy and interact with your Brand, and tools to save them time and money, the most important things remain keep in communication and add value! There are more platforms and tools than ever before to shift business to communicate and service customers, add convenience and automate their purchases.
Be authentic, share how things are changing and how your business is being affected and how you are shifting to meet their needs. Encourage customers to use this crisis to expand on their skills and talents in a new way: sign up for an online course, read the trade books and sharpen skills on their to do lists, nd use the travel time they are saving to learn new stuff and reward them for doing so with content, discounts and online learning to create new habits.
In the last week, trade shows are being cancelled or moving meetings online: conversations about SXSW potentially cancelled and companies pulling out. McDonald’s Corporation has shifted the in person portion of their annual franchisee conference online and JLL reporting entire office buildings or floors closed in cities such as Seattle, and Universities are not allowing students to come back to school after traveling from certain Countries in Europe and Asia until they have a 14 Day self-quarantine, all contribute to a critical necessity of shifting business models. We still need to work, connect with customers and learn despite fears of getting sick, so companies will need to shift their business model to compete.
Trends to watch include increased online shopping, conferencing and entertainment and working from home increasing from the 43% of employees who work remotely all or some of the time. How can your business help them to increase enjoyment from these activities? of platforms available to allow your customers to buy your product in a new way? Get ready.
#CoronaVirus #Covid19 #RetailRelevancy #SocialSelling #RetailBusiness #DigitalRewards #DigitalDownloads #RewardPrograms #Retail Strategy
Scoop.it!
Congratulations! You’re one giant step closer to creating loyal customers with your new program. Your decision to offer a loyalty program has created opportunities to connect with your customers, deliver deeper value, and show how much you care about them. After all, consumers prefer personalized rewards for their loyalty to a brand, with 68
Let's get practical, having your program in place is great, what do you do next
#LoyaltyProgram
Scoop.it!
There are 4 key objectives that make customer loyalty vital to strategic business growth for brands.
AMIA recently published a white paper with some interesting finding. Here they are
#LoyaltyProgram
Scoop.it!
The greatest customer loyalty has always been earned by visionary business leaders. With modern loyalty tools, you can acheive the same.
Some of the previous articles we shared we have with you tried to highlight how Loyalty was becoming sophisticated and somehow complicated. Let's have a look at the leadership required to run successful program.
#LoyaltyProgram
Scoop.it!
I’ve had the pleasure of working with a wide spectrum of brands and businesses on their customer loyalty strategies and specifically their current and future customer loyalty and rewards programs.
By: Adam Posner, CLMP
In today’s featured article, Adam addresses an issue that impacts the profitability of most loyalty programs. While the incremental visits, sales, and gross profit that results from successful loyalty programs garners most of the attention in the business case, Adam reminds us that a hidden and easily overlooked issue can be quite costly.
We often talk about the benefits of Customer Loyalty, but can we afford nowadays to loose customer.....
#CustomerLoyalty
Scoop.it!
In 5 to 10 years, the loyalty industry will look very different than it does today due to massive disruption. Industries are always changing, so perhaps the prediction that “loyalty will be revolutionized” won’t be a shock to many, but accurately identifying the drivers and timing of significant change tends to be much more elusive. Disruptions can come from a variety of different directions and trying to keep track of the trends from so many angles to effectively “see around the corner” can be dizzying. Sometimes industry disruption comes from new enabling technology. Other times it comes from innovative business models. Occasionally it occurs as a result of a fundamental shift in the competitive landscape or industry value chain.
Having perspective is key in any industry even more when this industry is on the verge of major disruption
#LoayltyProgram
Scoop.it!
It takes more than prompt email response times to get customers talking about your brand to friends and family.
You customer are you best advocate, how to get them there?
#CustomerExperience
Scoop.it!
If your goal for 2020 is rapid growth, your customer experience has to outpace your competition's.
As we stated many time, customer experience is everything. This article will give you very useful insight and direction.
#CustomerExperience
Scoop.it!
Strengthening your connection with your audience means looking at them from different perspectives.
This year, for our Saturday post we will try to share articles bringing a different perspective on things. Let us know if you feel it is useful and enjoy the read.
#CustomerEngagement
Scoop.it!
Millions of people annually make New Year’s resolutions. Whether it’s eating healthier, exercising more, or just trying to be an overall better person, everyone has the best intentions when heading into a new year. But most fail to keep them. In fact, about 80 percent of those annual resolutions fail by February. Doesn’t th
It is still time for New Year resolutions, this 3 ones are key to your success
#LoyaltyPrograms
Scoop.it!
Nearly 70% of consumers agree their loyalty is more difficult for a retailer to maintain than ever before. It makes a lot of sense. In the past, your customers were somewhat protected either by assortment, prices and even location. Now it’s easy for your customers to find the cheapest price, the fastest shipping, an
I recently share this article with my team. Understanding these 3 threats help us improve and meet customer needs. Hope this will help you also......
Scoop.it!
Assembling a technology stack to successfully compete in a digital world requires new thinking. There’s a very clear trend of enterprises adopting niche expert solutions that leverage “Fourth Industrial Revolution” technologies like artificial Intelligence (AI) to be able to engage with customers in the way customers now expect. By: Simon Rowles, CLMP It’s not only […]
The 4th Industrial Revolution is here, are you ready for it? This article will give you some good insights where to look.
#CustomerExperience
Scoop.it!
We gathered up 30 highlights from 2019 to kick off your new year. We hope you find this compilation of content useful as a reference or reminder as you plan your loyalty strategy in 2020 or if you just need a refresher after days (or weeks?) of holiday festivities. Data-Driven Marketing We spent time with […]
if you are looking for a recap for 2019 before putting your plan in place for 2020, this is the article to read
#LoyaltyProgram
Scoop.it!
Making investments in your loyalty initiatives to drive emotional an emotional connection with customers will significantly increase customer value and grow spend and engagement.
Another great article about why emotional connection matters in Loyalty
#LoyaltyProgram
Scoop.it!
Most of us also listen to music in order to experience emotions. The specific mechanisms through which music evokes emotions is a rich field of research, with a great number of unanswered questions. Why does sound talk to our emotional brain? Why do we perceive emotional information in musical featu
Why Music is such a good tool to connect emotionally to your consumers.
#LoyaltyProgram #RewardProgram
Scoop.it!
What is customer retention? Most would describe it as the art of recognizing your most loyal customers, identifying their user behavior with relevant data analytics, and focusing activities with customers at the fulcrum point. Considering its obvious and critical importance in any loyalty program and marketing strategy, we’ve decided to list the top customer retention […]
One of my preferred topic: Customer Retention. Great article on the subject. Totally worth sharing and reading.
#CustomerRetention
Scoop.it!
Connect, connection, and connected. These are all words we use on a regular basis, especially when we’re talking about customer loyalty. Before the digital age, when customers shopped at their favorite stores, they were often unrecognized. Not by face, but by frequent shopper status. There were no email or phone number captures at th
Loyalty is all about connection. Thanks to our friends from Clarus for sharing their thoughts on the subject. Very good insight.
#LoyaltyProgram
Scoop.it!
More brands than ever before have looked to add a loyalty component to their brand strategies. With this influx of new programs hitting the market, 2019 has seen new innovations and evolutions of loyalty tactics. Here are the key trends and best practices we saw leading the industry this year.
Learn from the past to understand & create the future. This article covers area of what we have seen in 2019 in Loyalty
#LoyaltyTrends
Scoop.it!
This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There
Great insights on the past year and upcoming year in the Loyalty Industry. Thanks to Currency Alliance
#LoyaltyStrategy
Scoop.it!
American Express (Amex) said there is now relief from a rewards war that has been raging, triggered by JPMorgan Chase's launch of its Sapphire Reserve card.
The competition is fierce...to win this, Brands need to innovate to differentiate. Innovation in the type of rewards offered, innovation in the way and frequency rewards are given... The battle is far from over
#RewardPrograms #LoyaltyProgram
the N°1 attraction for any loyalty program is Outstanding Rewards
#RewardProgram