the first club™, the Thank You company connecting Brands to their Customers
Customer and Employee Loyalty, Rewards & Engagement
The latest news, information and help on all things customer loyalty, customer acquisition, engagement & retention
Curated by the first club
Building loyalty is paramount for brands looking to distinguish themselves and build a deeper relationship with their customer-base. Customers that feel like a particular brand understands them and their needs are more likely to not only go back to that brand, but bring some friends along too.
Brand strategies used across various channels, especially digital and linear TV, have long focused on grabbing attention with “over the top” tactics: sometimes goofy, sometimes entertaining, but they are all in an effort to make an impact. But does it still works with the Generation Z?
Starbucks has a lot of loyal customers, and one way the firm keeps them coming back is with their rewards program. The coffee company has announced changes that they say address the “no. 1 request we heard from members.” Unfortunately, the changes are angering another batch of customers.
London, Tuesday 16th February, 2016 – the first club™, today announced the addition of Movies as new content category on its worldwide Enterprise level rewards platform. the first club™ is constantly increasing its digital reward offering to meet the needs of its Clients, and Movies will add more than 6,000 titles per country to the
With Valentine's Day just around the corner, it's the perfect time for local business owners to think about who loves them! Local SEO Miriam Ellis shares insight from a research project to explore why customers develop loyalty to a business and offers actionable ideas on how any business can improve.
What will your local business be doing in 2016 to go above and beyond?
Understanding the real value of customer onboarding is key for any business leader.
"Understanding the real value of customer onboarding is key for any business leader."
Makers of Ruzu herbal bitters, A2W Nigeria Limited, has launched an initiative called helping lives aimed at rewarding consumer brand loyalty, noting
"We have given people the opportunity to earn cash rewards at the first level."
Deluded executives, arrogant multi-millionaire players, faceless agents - all
examples of how money is all that matters and the fans are the ones to
There is no one-size-fits-all tactic for any social media strategy, but these social media tactics offer a basis for you to focus your social media efforts.
A solid approach combines a variety of practices working together
Want to launch a customer loyalty program for your business? Read this first.
Be ready to make changes to the program based on how customers are responding to it.
Research shows it costs businesses an average of five times more to acquire a new customer than to market to an existing one.
How to build a successful loyalty program? #loyalty #program #customer #rewards