Congratulations! You’re one giant step closer to creating loyal customers with your new program. Your decision to offer a loyalty program has created opportunities to connect with your customers, deliver deeper value, and show how much you care about them. After all, consumers prefer personalized rewards for their loyalty to a brand, with 68

There are 4 key objectives that make customer loyalty vital to strategic business growth for brands.

The greatest customer loyalty has always been earned by visionary business leaders. With modern loyalty tools, you can acheive the same.

I’ve had the pleasure of working with a wide spectrum of brands and businesses on their customer loyalty strategies and specifically their current and future customer loyalty and rewards programs.

By: Adam Posner, CLMP

In today’s featured article, Adam addresses an issue that impacts the profitability of most loyalty programs. While the incremental visits, sales, and gross profit that results from successful loyalty programs garners most of the attention in the business case, Adam reminds us that a hidden and easily overlooked issue can be quite costly. 

In 5 to 10 years, the loyalty industry will look very different than it does today due to massive disruption.  Industries are always changing, so perhaps the prediction that “loyalty will be revolutionized” won’t be a shock to many, but accurately identifying the drivers and timing of significant change tends to be much more elusive. Disruptions can come from a variety of different directions and trying to keep track of the trends from so many angles to effectively “see around the corner” can be dizzying. Sometimes industry disruption comes from new enabling technology. Other times it comes from innovative business models.  Occasionally it occurs as a result of a fundamental shift in the competitive landscape or industry value chain.

It takes more than prompt email response times to get customers talking about your brand to friends and family.

If your goal for 2020 is rapid growth, your customer experience has to outpace your competition's.

Strengthening your connection with your audience means looking at them from different perspectives.

Millions of people annually make New Year’s resolutions. Whether it’s eating healthier, exercising more, or just trying to be an overall better person, everyone has the best intentions when heading into a new year. But most fail to keep them. In fact, about 80 percent of those annual resolutions fail by February. Doesn’t th

Nearly 70% of consumers agree their loyalty is more difficult for a retailer to maintain than ever before. It makes a lot of sense. In the past, your customers were somewhat protected either by assortment, prices and even location. Now it’s easy for your customers to find the cheapest price, the fastest shipping, an

Assembling a technology stack to successfully compete in a digital world requires new thinking. There’s a very clear trend of enterprises adopting niche expert solutions that leverage “Fourth Industrial Revolution” technologies like artificial Intelligence (AI) to be able to engage with customers in the way customers now expect. By: Simon Rowles, CLMP It’s not only […]

We gathered up 30 highlights from 2019 to kick off your new year. We hope you find this compilation of content useful as a reference or reminder as you plan your loyalty strategy in 2020 or if you just need a refresher after days (or weeks?) of holiday festivities. Data-Driven Marketing We spent time with […]

Making investments in your loyalty initiatives to drive emotional an emotional connection with customers will significantly increase customer value and grow spend and engagement.

Most of us also listen to music in order to experience emotions. The specific mechanisms through which music evokes emotions is a rich field of research, with a great number of unanswered questions. Why does sound talk to our emotional brain? Why do we perceive emotional information in musical featu

What is customer retention? Most would describe it as the art of recognizing your most loyal customers, identifying their user behavior with relevant data analytics, and focusing activities with customers at the fulcrum point. Considering its obvious and critical importance in any loyalty program and marketing strategy, we’ve decided to list the top customer retention […]

Connect, connection, and connected. These are all words we use on a regular basis, especially when we’re talking about customer loyalty. Before the digital age, when customers shopped at their favorite stores, they were often unrecognized. Not by face, but by frequent shopper status. There were no email or phone number captures at th

More brands than ever before have looked to add a loyalty component to their brand strategies. With this influx of new programs hitting the market, 2019 has seen new innovations and evolutions of loyalty tactics. Here are the key trends and best practices we saw leading the industry this year.

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There

American Express (Amex) said there is now relief from a rewards war that has been raging, triggered by JPMorgan Chase's launch of its Sapphire Reserve card.

Changing your business strategy to focus on this one simple thing can double profits--or more.

More than 8 in 10 marketers want to use content to build more customer loyalty. But how? Try these 6 types of visual content.

Looking forward to the new year and the changes that may come along with it? I talk with 7 Tech CEOS, who share their wealth of wisdom on upcoming marketing trends and other pivotal predictions that businesses may face in the year 2020.

For any business, catering to customers and keeping them happy is essential to expedite its growth. Without your customer base, there’s nothing to keep your brand afloat and generate sales. 

An interview with Cathryn Lodwidge, Loyalty Marketing Lead at British Gas. British Gas Rewards is a fairly new loyalty programme, launched by one of Britain’s most iconic brands in 2017. It has a simple purpose, to say “thank-you” to millions of loyal British Gas customers. It’s the first of its kind in the utility sector, […]