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Customer and Employee Loyalty, Rewards & Engagement
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Customer and Employee Loyalty, Rewards & Engagement
The latest news, information and help on all things customer loyalty, customer acquisition, engagement & retention Curated by the first club |
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Wells Fargo officials listened to their customers in an effort to display flexibility in a new credit card loyalty program.
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Brand strategies used across various channels, especially digital and linear TV, have long focused on grabbing attention with “over the top” tactics: sometimes goofy, sometimes entertaining, but they are all in an effort to make an impact. But does it still works with the Generation Z?
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Starbucks has a lot of loyal customers, and one way the firm keeps them coming back is with their rewards program. The coffee company has announced changes that they say address the “no. 1 request we heard from members.” Unfortunately, the changes are angering another batch of customers.
Jyoti Kamaal's curator insight,
February 25, 3:23 AM
Complete change in a loyalty program must happen in a transition. It takes changes to always sink with time and education and hand holding, there is no way one company can fail with this method
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London, Tuesday 16th February, 2016 – the first club™, today announced the addition of Movies as new content category on its worldwide Enterprise level rewards platform. the first club™ is constantly increasing its digital reward offering to meet the needs of its Clients, and Movies will add more than 6,000 titles per country to the
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From
moz
With Valentine's Day just around the corner, it's the perfect time for local business owners to think about who loves them! Local SEO Miriam Ellis shares insight from a research project to explore why customers develop loyalty to a business and offers actionable ideas on how any business can improve.
the first club's insight:
What will your local business be doing in 2016 to go above and beyond?
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the first club™, it is honored to be among the first U.K. companies to join Pledge 1%, a corporate philanthropy movement, which launched in the U.K. this week. Founded by Atlassian, the Entrepreneurs Foundation of Colorado, Rally and Salesforce.org
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Understanding the real value of customer onboarding is key for any business leader.
the first club's insight:
"Understanding the real value of customer onboarding is key for any business leader."
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Makers of Ruzu herbal bitters, A2W Nigeria Limited, has launched an initiative called helping lives aimed at rewarding consumer brand loyalty, noting
the first club's insight:
"We have given people the opportunity to earn cash rewards at the first level."
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Deluded executives, arrogant multi-millionaire players, faceless agents - all
examples of how money is all that matters and the fans are the ones to
suffer
the first club's insight:
Liverpool raised the ticket prices for their loyal fans, instead of rewarding them.
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There is no one-size-fits-all tactic for any social media strategy, but these social media tactics offer a basis for you to focus your social media efforts.
the first club's insight:
A solid approach combines a variety of practices working together
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Want to launch a customer loyalty program for your business? Read this first.
the first club's insight:
Be ready to make changes to the program based on how customers are responding to it.
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Research shows it costs businesses an average of five times more to acquire a new customer than to market to an existing one.
the first club's insight:
How to build a successful loyalty program? #loyalty #program #customer #rewards
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InterContinental Hotels Group – which has more than 5,000 hotels in about 100 countries, including Crowne Plaza, Holiday Inn, Candlewood Suites and other brands – offers a behind-closed-doors look at its IHG Rewards Club.
the first club's insight:
It's a honor to work with @ihgrewardsclub to provide the best in #Digital #Rewards to their members worldwide!. #loyalty
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A new report from mobile marketing company Vibes reveals that a majority of US are interested in mobile wallets like Apple Wallet and Android Pay, and that the ability to participate in loyalty programmes and download coupons are primary reasons consumers engage with brands via mobile. The key...
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the first club's insight:
The cost of keeping an existing customer is around 10% of the cost of acquiring a new one.
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Getting loyalty and great customer engagement right is a tricky recipe but these do's and don'ts for loyalty in 2016 can help.
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Simplicity is not a starting point, neither is it a destination, it is a continuous iterative process.
Via Eric_Determined / Eric Silverstein
Eric_Determined / Eric Silverstein's curator insight,
January 13, 12:17 AM
The Laws of Simplicity:
- The First Law: The opposite of Simplicity is not Complexity but Confusion.
- The Second Law: The path to Simplicity is through Complexity.
- The Third Law: Complexity is never eliminated but can only be reduced or concealed.
- The Fourth Law: Simplicity is achieved by finding the right balance between usability and usefulness.
Amrita says it best: "Simplicity is not a starting point, neither is it a destination, it is a continuous iterative process" - Do you agree?
Efficienarta's curator insight,
January 13, 8:06 AM
An economic consulting firm that I used to work for made a brand promise of "Unravelling complexity. Revealing simplicity". This served as a very powerful driver of our internal behaviour - from the structuring of spreadsheet workbooks to the construction of arguments for use in court, in front of the European Commission etc. My sense is that in many organisations, the people in the middle of the hierarchy honesty believe that complexity is good - perhaps partly because they have a belief that managing such complexity provides them with more job opportunities .....
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the first club's insight:
This is a great whitepaper. At the first club we have always believe in the power of instant rewards, We have even pushed the concept a step further bypassing the gift card to get the reward itself
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Description: Miles awarded for dollars spent, not distance flown, Author: Lisa - TravelMole Media Group LLC, Publish Date: 18 November 2015, Image: , Category: Travel News
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In stunning Monday morning news that recalls Blackstone Group's spectacular buy of Hilton Worldwide back in 2007 for $26 billion, Marriott International, who until now was never mentioned as a suitor for Starwood Hotels & Resorts Worldwide, which for months had let it known it was for sale, has acquired the hotel company for $12.2 billion. Here's the latest.
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Want to know the latest trends in customer loyalty? Check out our collection of 2015 customer loyalty statistics.
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The authoritative listing of the Twitter accounts of thought leaders and influencers from the world of customer engagement and loyalty.
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Sales promotions are one of the most recognised marketing tools to date, but with the advancement in technology and other marketing strategies do sales promotions still have place in today’s marketplace? Take a look at our infographic to see if you should be using them:
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For the luxury sector, more than others, providing experiences that meet customer expectations is critical if brands are going to build loyalty and long-term relationships successfully, according to Joanne Varey, managing director for promotional marketing firm Granby Marketing Services. With...
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