Don't Mistake Habit For Loyalty: 5 Trends Driving Loyalty Programs That Create Customers For Life | Loyalty, Rewards &  Engagement for Customers and Employees....Reward The World | Scoop.it
Consumers act according to the rules, and when there is a fair and relevant reward, trust is built. This is where true loyalty comes from. If a loyalty program is too complex or out of reach—trust won’t ever be achieved.