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Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention Curated by the first club™ |
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On Point Loyalty, LLC announced the release of its first annual report on the Top 100 Most Valuable Airline Loyalty Programs around the world, providing the first-ever comprehensive, data-driven ranking of the value of airline loyalty programs. The most obvious takeaway from the report: despite consumer grumbling about the ever-decreasing value of their miles and …
Scoop.it!
On Point Loyalty, LLC announced the release of its first annual report on the Top 100 Most Valuable Airline Loyalty Programs around the world, providing the first-ever comprehensive, data-driven ranking of the value of airline loyalty programs. The most obvious takeaway from the report: despite consumer grumbling about the ever-decreasing value of their miles and …
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ow generously or how stingily they reward them. Now that the trend is established, other airlines are distinguishing their brands by bucking it: in the U.S., Alaska Airlines has resisted migrating to a revenue-based model (and has earned industry plaudits because of it); and now in Asia, Malaysian-based low-cost carrier AirAsia has bucked it by re-launching their BIG loyalty program as a good old-fashioned frequency program. Will Asian travelers respond?
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A Bloomberg story on airline loyalty program profits has some wondering: are airlines building loyalty with best customers - or cashing them in for profit?
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One of the richest sources of travelers’ ire has been the airlines’ loyalty programs. The complaints question the programs operators’ honesty, transparency, and fairness.
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New Etihad Guest card can be reloaded, has currency options.
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Consumers who are loyal to airline-specific credit cards may be getting a bad deal.
Switching from Airline to credit card loyalty program may not be the best alternative since credit card company can also devalue their points. Transferring your point to a loyalty specific program (like a coalition program) may be the best option as these programs are extremely unlikely to devalue as loyalty is their core business.
As long as Airlines do not create a separate P&L for their loyalty program, it will be difficult for them to understand all the financial benefits of such an activity...or maybe they see it and are anxious their loyalty program would have an higher valuation than the Airline itself.....
