Finding the consumer inside your B2B clients | Loyalty, Rewards &  Engagement for Customers and Employees....Reward The World | Scoop.it

Customer loyalty is arguably more important in business-to-business (B2B) industries than it is in consumer industries. That’s because, in B2B firms, the 80-20 rule is sometimes the 90-10 rule: the top 10 percent of your customers can account for 90 percent of your profits.