Survey: Cash-back reward cards are king | Loyalty, Rewards &  Engagement for Customers and Employees....Reward The World | Scoop.it

Consumer behavior, meanwhile, most often reveals that consumers are more motivated to engage in loyal behaviors – shopping more often, buying more, and telling their friends – by points programs than they are by cash-back programs. Consumers will gladly take your cash-back rewards, but they often don’t change their buying behavior.