The Emotional Power of Rewards | Loyalty, Rewards &  Engagement for Customers and Employees....Reward The World | Scoop.it
True loyalty requires passion. A customer who won’t switch brands for a better price has an emotional connection to the brand, not a rational one.  Customers may rationalize their loyalty by basing their feelings of loyalty on your product quality and customer service, but loyalty ultimately comes down to feelings: feelings of trust engendered by …