Over the past few years the marketing community has consistently expressed the need for a single view of the customer. This paper describes the impact that a universal customer view can have on all customer experience (CX) efforts. With the proliferation of transaction channels, payment choices, communications media and customer engagement platforms, the ability to […]

Artificial Intelligence (AI), blockchain, machine learning, bitcoin – these are all words that many consumers shy away from and are… Continue reading →

Incorporating the right elements into your loyalty statement plays upon the motivational cues that drives member behavior and keeps them engaged with the brand, while continuing to build that one to one relationship with the customer through recognition. Every brand has its own design for statements, but the most effective statements leverage the psychological motivators behind goal setting to keep members hooked and driven toward moving to that next milestone.

The Toronto Raptors Prove the Power of Loyalty in Sports For 24 years, the fans remained loyal. At times, for some, holding out hope seemed almost fruitless – but as a whole, the numbers speak for themselves. Aside from a slight dip in 2012, regular season attendance for the Toronto Raptors basketball team has remained […]

What we learned from Nudgestock 2018 We recently attended Ogilvy’s spectacular festival of behavioral science, which further discovered the complexities behind human nature and put industry experts in the spotlight. The event put on an incredible show with an array of different speakers from an assortment of different industries and disciplines straight from economics to […]

After reviewing all the news reported during 2018, our staff identified 4 topics that you needed to know about as we transition into a new year. In part 1, we covered: 1.The Biggest News in Customer Engagement and Loyalty from 2018 2. #loyaltyprograms #customerengagement #digitalrewards