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Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention Curated by the first club™ |
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What we learned from Nudgestock 2018 We recently attended Ogilvy’s spectacular festival of behavioral science, which further discovered the complexities behind human nature and put industry experts in the spotlight. The event put on an incredible show with an array of different speakers from an assortment of different industries and disciplines straight from economics to […]
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After reviewing all the news reported during 2018, our staff identified 4 topics that you needed to know about as we transition into a new year. In part 1, we covered: 1.The Biggest News in Customer Engagement and Loyalty from 2018 2. #loyaltyprograms #customerengagement #digitalrewards
Crumbling of the coalition model is something we didn't expect, but we know "There is an expectation from our customers that we (brands and marketers) listen more, ask for their opinion more frequently, and consistently take actions that show we are listening.
That will be the story for 2019." Bill Hanifin
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While the number of loyalty programs has increased, they can often actually destroy value for companies.
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While the number of loyalty programs has increased, they can often actually destroy value for companies.
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The web has helped usher in a shift from an organization-centric universe to a customer-centric one. That’s the single biggest lesson I have learned in more than 20 years" @jeffsheehan
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Focusing on the 20 percent of your loyal customers can improve your bottom line. Mark Hunter describes the five different types of customers and how to turn more of them into repeat buyers.
Have you ever heard of the 80/20 rule? 80% of your revenue comes from 20% of your customers.
Interesting take on #customerengagement, the power of communities and personalization. As in many meaningful things, simplicity is key.