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Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention Curated by the first club™ |
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Listening and understanding your customers is a never-ending process that places them at the center of everything you do. Optimization is a thought process that packs tremendous impact when paired with data and creative problem-solving. The lifecycle of a premium loyalty program depends on optimization. Once the program launches, that is only the beginnin
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Loyalty programs once enabled relatively personalized marketing. Now, to become relevant to more customers, brands must revisit the partner mix.
Marketers always try to better understand consumers, one way is through personalization. Not the only way but this will provide you another set of good insights
#Loyalty
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Robert Passikoff has become a good friend of The Wise Marketer. We’ve had innumerable conversations about branding & loyalty. We’ve talked on and off the record about some of the less-than-stellar showings and what’s behind them. And we now have almost a dozen videos with Robert discussing his company’s findings. I admit, we’re big fans […]
Innovation is at the center of consumer experience. Always great to look at what great brands do for inspiration
#LoyaltyProgram #LoyaltyInnovation
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Most traditional loyalty programs are very similar. See why your loyalty program needs to be a differentiator in order to be successful today.
Why Loyalty Program should be any different from any marketing activities. Be creative & innovative to create differentiation to improve client engagement .Good article from @Clarus and great reminder for your program to perform
#LoyaltyProgram #LoyaltyInnovation #LoyaltyRewards
We should all get that a #LoyaltyProgram is always a work in progress since our product & services are evolving and clients as well. So the need of constant optimization there