Robert Passikoff has become a good friend of The Wise Marketer.  We’ve had innumerable conversations about branding & loyalty.  We’ve talked on and off the record about some of the less-than-stellar showings and what’s behind them.  And we now have almost a dozen videos with Robert discussing his company’s findings.  I admit, we’re big fans […]

Most traditional loyalty programs are very similar. See why your loyalty program needs to be a differentiator in order to be successful today.