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Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention Curated by the first club™ |
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When it comes to your company’s loyalty program, it’s not enough to know that loyalty programs frequently accomplish their objectives — you need to have a concrete inventory of metrics for accurately gauging the efficacy of your company’s program at any given moment. Such metrics should take into account a variety of factors, including how […]
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Transactional benefits are still valuable, but in the Age of the Customer, retailers have to stop thinking in points. See how to find the balance.
Brands must think beyond points and about personalized customer engagement. Great post by @claruscommerce
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Consumers act according to the rules, and when there is a fair and relevant reward, trust is built. This is where true loyalty comes from. If a loyalty program is too complex or out of reach—trust won’t ever be achieved.
Customers need to know your brand “gets them.” Meaningful access or choices based on “knowing” a customer add significant value to a loyalty program and can even make being a member essential. -Forbes
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Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors of a Loyalty Program. Once implemented and launched, each marketer responsible for a loyalty program needs to answer these challenging questions: How is my program actually performing, and does the program meet the […]
Nicole Wilhelm discusses Keeping customers engaged in a loyalty program through the perpetual change in the loyalty landscape
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Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors of a Loyalty Program. Once implemented and launched, each marketer responsible for a loyalty program needs to answer these challenging questions: How is my program actually performing, and does the program meet the […]
Nicole Wilhelm discusses Keeping customers engaged in a loyalty program through the perpetual change in the loyalty landscape
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Within the last couple of days, word has been developing on a FlyerTalk thread that Air France/KLM is moving to a revenue-based earning system in 2018. If you try to book a ticket from May 1, 2018 onward, a message will appear: “your flight is in 2018, discover Flying Blue new programme rules.” Starting on that date, mileage […]
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Loyalty programs are on an ever-changing and critical journey to reach the right level of personalization for each member. Here are four universal truths and four tips from LoyaltyOne’s Josh Meyer to help programs move closer to getting it right.
Greater attention must be paid to metrics beyond profitability and future focused toward Customer Lifetime Value, data helps achieve long term goals