There’s no doubt that loyalty is harder than ever. With so many buying options out there, it’s hard to build deep relationships with consumers. If you’re a retailer, you’ve felt this. Even customers agree. By Paul Wolfer But when you can build loyalty, it’s extremely powerful. Ever hear of the 80/20 rule? In retail, it […]
We are always talking about knowing your customers and loyalty is all about cultivating the relationship with these clients. But let's not forget frequency of purchase or value or purchase are not always the main criteria for who are your best customers
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