Loyalty Tech: Migrate to Microservices, or Get Left Behind | Loyalty Marketing & Rewards | Scoop.it
Loyalty systems were some of the first marketing technology, dating back 35 years.

Now, these legacy systems are showing the strain.

Enterprises everywhere are migrating to microservices in order to reduce costs, increase agility and to achieve more with their data.

Making the same progress in loyalty has been much more difficult.

The typical incumbent loyalty technology platform comprises five core modules:

CRM/Analytics Platform
Campaign Management
Points Bank
Loyalty Rules Engine