US: Can loyalty save the movie box office? | Loyalty Marketing & Rewards |

"The US box office just suffered its worst performance in years as Hollywood’s usual summer diet of superhero flicks, sequels and remakes failed to entice the couch potatoes at home binge-watching Rick and Morty and Stranger Things to put down the plate pizza rolls and brave the multiplex. To capture market share and retain loyal moviegoers, theater chains have long managed their own proprietary loyalty programs. And yet, with the box office doldrums seemingly unshakeable, what reward could turn the tide?"