Driving Stronger Connections with Receipts Scanning - The Wise Marketer | Loyalty Marketing & Rewards | Scoop.it
Brands and manufacturers need to revamp their loyalty programs to attract, retain, and grow customers. The changing landscape of retail along with new channels of shopping (e-commerce, marketplaces, etc.) is making most brands rethink their loyalty programs as they are unable to tie the point-of-sale purchase data to consumers.  The brands and manufacturers who have […]