Loyalty programs are now powerful tools of relationship marketing and becoming popular to encourage customer loyalty. U.S. consumers have 3.8 billion memberships in consumer loyalty programs. According to the Center for Retail Management at Northwester University only 12% – 15% of customers are loyal to a single retailer. This small number of loyal customers can […]
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I always like articles talking about the efficiency of rewards in relationship marketing. Do you really need a full loyalty solution???#RewardPlatform #RewardProgram