When it comes to your company’s loyalty program, it’s not enough to know that loyalty programs frequently accomplish their objectives — you need to have a concrete inventory of metrics for accurately gauging the efficacy of your company’s program at any given moment. Such metrics should take into account a variety of factors, including how […]

2018 was a newsworthy year in customer engagement and loyalty marketing. Even though we live with this industry daily, there is often so much change during a year that it’s easy to forget which news mattered most. We took some time to review everything we covered throughout the year and identified 4 big topics for […]