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Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention Curated by the first club™ |
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Scoop.it!
After reviewing all the news reported during 2018, our staff identified 4 topics that you needed to know about as we transition into a new year. In part 1, we covered: 1.The Biggest News in Customer Engagement and Loyalty from 2018 2. #loyaltyprograms #customerengagement #digitalrewards
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2018 was a newsworthy year in customer engagement and loyalty marketing. Even though we live with this industry daily, there is often so much change during a year that it’s easy to forget which news mattered most. We took some time to review everything we covered throughout the year and identified 4 big topics for […]
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According to recent data from Blackhawk Network, shoppers need an incentive to join—like free stuff or cash back.
This is our experience as well...and #digitalrewards offer low cost, high value pay-on-redemption opportunities to reward new members, plus we share the transactional data with Brands. #eGifts #customerengagement
Scoop.it!
According to recent data from Blackhawk Network, shoppers need an incentive to join—like free stuff or cash back.
This is our experience as well...and #digitalrewards offer low cost, high value pay-on-redemption opportunities to reward new members, plus we share the transactional data with Brands. #eGifts #customerengagement
Scoop.it!
Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors of a Loyalty Program. Once implemented and launched, each marketer responsible for a loyalty program needs to answer these challenging questions: How is my program actually performing, and does the program meet the […]
Nicole Wilhelm discusses Keeping customers engaged in a loyalty program through the perpetual change in the loyalty landscape
Scoop.it!
Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors of a Loyalty Program. Once implemented and launched, each marketer responsible for a loyalty program needs to answer these challenging questions: How is my program actually performing, and does the program meet the […]
Nicole Wilhelm discusses Keeping customers engaged in a loyalty program through the perpetual change in the loyalty landscape
Crumbling of the coalition model is something we didn't expect, but we know "There is an expectation from our customers that we (brands and marketers) listen more, ask for their opinion more frequently, and consistently take actions that show we are listening.
That will be the story for 2019." Bill Hanifin