Strengthening your connection with your audience means looking at them from different perspectives.

In today's digital world, consumers want a relationship with their bank that is personalised and rewarding. The big question facing banks is how to engage with their customers in an effective manner, leading to building stronger and longer lasting relationships that customers find valuable and relevant.

With 30 years’ experience in working with more than 1,400 banks globally, we have leveraged our expertise and best practices to develop a checklist of the key drivers for successful customer engagement

The ability to customize your rewards program presents an ocean of opportunities for brands and numerous benefits for customers. A successful rewards program speaks the brand language and taps into a customer’s emotions. It helps customers to get engaged and stay connected to a brand. The loyalty rewards platform should empower a business to customize […]

Gamification is a buzzword that keeps growing in popularity around customer engagement and brand loyalty. As a result, many brands are asking the question, “Is gamification worth the hype and should I invest in a gamification strategy?”

Making an emotional connection through an experiential benefit can make all the difference in the world when it comes to gaining brand loyalty.

Every loyalty or CRM program experiences some amount of churn, but the question is, how do you correct the problem? One of our retail clients asked us to identify and address the high level of churn they were seeing across their customer base. To meet this business challenge, we went back to basics to build and deliver a targeted campaign that would resonate with customers at risk of lapsing from the brand. The campaign’s goal was to actively re-engage customers efficiently and effectively in lead up to a large shopping holiday.

Incorporating the right elements into your loyalty statement plays upon the motivational cues that drives member behavior and keeps them engaged with the brand, while continuing to build that one to one relationship with the customer through recognition. Every brand has its own design for statements, but the most effective statements leverage the psychological motivators behind goal setting to keep members hooked and driven toward moving to that next milestone.

The Toronto Raptors Prove the Power of Loyalty in Sports For 24 years, the fans remained loyal. At times, for some, holding out hope seemed almost fruitless – but as a whole, the numbers speak for themselves. Aside from a slight dip in 2012, regular season attendance for the Toronto Raptors basketball team has remained […]

After reviewing all the news reported during 2018, our staff identified 4 topics that you needed to know about as we transition into a new year. In part 1, we covered: 1.The Biggest News in Customer Engagement and Loyalty from 2018 2. #loyaltyprograms #customerengagement #digitalrewards

2018 was a newsworthy year in customer engagement and loyalty marketing. Even though we live with this industry daily, there is often so much change during a year that it’s easy to forget which news mattered most. We took some time to review everything we covered throughout the year and identified 4 big topics for […]

Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors of a Loyalty Program. Once implemented and launched, each marketer responsible for a loyalty program needs to answer these challenging questions: How is my program actually performing, and does the program meet the […]