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Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention Curated by the first club™ |
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Loyalty members that go dormant don't have to be gone forever. Find out from Anna Cunningham from Hive.co how you can use winback emails to re-engage them!
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The ability to customize your rewards program presents an ocean of opportunities for brands and numerous benefits for customers. A successful rewards program speaks the brand language and taps into a customer’s emotions. It helps customers to get engaged and stay connected to a brand. The loyalty rewards platform should empower a business to customize […]
Loyalty programs cannot be build anymore as a separate silo if you want to to take into consideration all the touch points client have with your brand. Also should most companies need first a reward program before moving to a fully blown loyalty program? #loyalty #CustomerEngagement
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Gamification is a buzzword that keeps growing in popularity around customer engagement and brand loyalty. As a result, many brands are asking the question, “Is gamification worth the hype and should I invest in a gamification strategy?”
In a world of entertainment, gamification in certainly a technic to increase customer engagement if you do not abuse it.#CustomerEngagement #gamification
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Making an emotional connection through an experiential benefit can make all the difference in the world when it comes to gaining brand loyalty.
Keeping your customers at the center of everything you do is absolutely critical today. This article give an interesting personal story #CustomerEngagement
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Every loyalty or CRM program experiences some amount of churn, but the question is, how do you correct the problem? One of our retail clients asked us to identify and address the high level of churn they were seeing across their customer base. To meet this business challenge, we went back to basics to build and deliver a targeted campaign that would resonate with customers at risk of lapsing from the brand. The campaign’s goal was to actively re-engage customers efficiently and effectively in lead up to a large shopping holiday.
Let's not forget 40% of consumers signing up for a loyalty program drop off within 90 days. The churn battle should start very early on and offering a Micro rewards is an efficient solution all along the life cycle of the program.
#CustomerEngagement # MicroRewards @thefirstclubcom
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Incorporating the right elements into your loyalty statement plays upon the motivational cues that drives member behavior and keeps them engaged with the brand, while continuing to build that one to one relationship with the customer through recognition. Every brand has its own design for statements, but the most effective statements leverage the psychological motivators behind goal setting to keep members hooked and driven toward moving to that next milestone.
Interesting article about the importance of loyalty statements although not all programs should set goals as a way of engagement, a lot of consumers feel too solicited which end up with the reverse effect to the one expected.#CustomerEngagement #Loyalty@Aimia
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The Toronto Raptors Prove the Power of Loyalty in Sports For 24 years, the fans remained loyal. At times, for some, holding out hope seemed almost fruitless – but as a whole, the numbers speak for themselves. Aside from a slight dip in 2012, regular season attendance for the Toronto Raptors basketball team has remained […]
without a doubt Sport create emotional connection. Associated Brands clearly benefit from that. But it is time for Clubs to nurture these connection? A true potential for the loyalty industry.
#Customer #Loyalty #SportLoyalty #CustomerEngagement
without a doubt Sport create emotional connection. Associated Brands clearly benefit from that. But it is time for Clubs to nurture these connection? A true potential for the loyalty industry.
#Customer #Loyalty #SportLoyalty #CustomerEngagement
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The Toronto Raptors Prove the Power of Loyalty in Sports For 24 years, the fans remained loyal. At times, for some, holding out hope seemed almost fruitless – but as a whole, the numbers speak for themselves. Aside from a slight dip in 2012, regular season attendance for the Toronto Raptors basketball team has remained […]
without a doubt Sport create emotional connection. Associated Brands clearly benefit from that. But it is time for Clubs to nurture these connection? A true potential for the loyalty industry.
#Customer #Loyalty #SportLoyalty #CustomerEngagement
without a doubt Sport create emotional connection. Associated Brands clearly benefit from that. But it is time for Clubs to nurture these connection? A true potential for the loyalty industry.
#Customer #Loyalty #SportLoyalty #CustomerEngagement
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After reviewing all the news reported during 2018, our staff identified 4 topics that you needed to know about as we transition into a new year. In part 1, we covered: 1.The Biggest News in Customer Engagement and Loyalty from 2018 2. #loyaltyprograms #customerengagement #digitalrewards
Crumbling of the coalition model is something we didn't expect, but we know "There is an expectation from our customers that we (brands and marketers) listen more, ask for their opinion more frequently, and consistently take actions that show we are listening.
That will be the story for 2019." Bill Hanifin
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2018 was a newsworthy year in customer engagement and loyalty marketing. Even though we live with this industry daily, there is often so much change during a year that it’s easy to forget which news mattered most. We took some time to review everything we covered throughout the year and identified 4 big topics for […]
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According to recent data from Blackhawk Network, shoppers need an incentive to join—like free stuff or cash back.
This is our experience as well...and #digitalrewards offer low cost, high value pay-on-redemption opportunities to reward new members, plus we share the transactional data with Brands. #eGifts #customerengagement
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According to recent data from Blackhawk Network, shoppers need an incentive to join—like free stuff or cash back.
This is our experience as well...and #digitalrewards offer low cost, high value pay-on-redemption opportunities to reward new members, plus we share the transactional data with Brands. #eGifts #customerengagement
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Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors of a Loyalty Program. Once implemented and launched, each marketer responsible for a loyalty program needs to answer these challenging questions: How is my program actually performing, and does the program meet the […]
Nicole Wilhelm discusses Keeping customers engaged in a loyalty program through the perpetual change in the loyalty landscape
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Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors of a Loyalty Program. Once implemented and launched, each marketer responsible for a loyalty program needs to answer these challenging questions: How is my program actually performing, and does the program meet the […]
Nicole Wilhelm discusses Keeping customers engaged in a loyalty program through the perpetual change in the loyalty landscape
#CustomerEngagement is what all company are looking for nowdays. Re-engaging is important so we thought we would share this article