‘Brand purpose’ is not a new concept but it has grown to become a widely-discussed topic in the global marketing landscape, in recent months. And conversation is only going to get louder, believes Darren Evans, design director of UK strategic brand consultancy The Engine Room. Here he shares 5 key reasons why … The stats […]
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PEOPLE ARE YOUR BRAND
"People want to do rewarding work that makes a difference...and want to be a part of something meaningful."
The article makes an excellent argument that they should recognized for their contribution to that purpose too. #employeeengagement #corporateincentives #rewards