A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model.

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”. By Charles EhredtCEO at Currency Alliance People are more likely to leave their spouse than their bank, so it might seem that banks have no case to answer. […]

New banks are cashing in on emerging tech to challenge the traditional financial services structure

Part One How to create a loyalty program that will work for your business, and not just distribute discounts between your clients – Part 1 of 2. Editor’s Note: Elena Naumchik, CLMP, an expert in loyalty programs and customer experience management from Russia, prepared this guide for enterprises who want to start a loyalty program […]

Loyalty programs benefit companies in terms of growth and profits, but the greatest value over time is the increased visibility into and deeper understanding of individual customer behavior. A loyalty rewards program offers a vast array of customer data. The challenge is how brands harness this data to improve their loyalty programs and offer customers […]

The ability to customize your rewards program presents an ocean of opportunities for brands and numerous benefits for customers. A successful rewards program speaks the brand language and taps into a customer’s emotions. It helps customers to get engaged and stay connected to a brand. The loyalty rewards platform should empower a business to customize […]

Product marketing is a concept that is widely talked about in the startup community. See why you need to apply that concept when building a loyalty program.

Vendors that rely on rewards programs to keep customers in the fold are discovering that even so-called satisfied customers can easily churn. Research shows these customers will go elsewhere for a slightly better deal or more points demonstrating that their loyalty is often to their rewards and not to a brand. Fixing this problem can be as simple as better understanding what customer behaviors are being rewarded and adjusting your rewards programs to recognize truly loyal behaviors.