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Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention Curated by the first club™ |
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Global loyalty experts discuss and debate the latest developments in the loyalty industry that will help you make your retention strategy more effective.. Cuckfield. 5 Tracks. 19 Followers. Stream Tracks and Playlists from Loyalty Podcast on your desktop or mobile device.
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A spike in recent news around loyalty coalitions – both good and bad – signals the dawn of a new, vastly more profitable iteration of the coalition model.
We all dream about a single loyalty currency, one way forward on this is to look at Coalition loyalty and to understand it, this is a very good article #Loyalty #CoalitionProgram
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A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”. By Charles EhredtCEO at Currency Alliance People are more likely to leave their spouse than their bank, so it might seem that banks have no case to answer. […]
Can money buy loyalty,: most likely not but this article give you an interesting view on the matter
#Loyalty
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New banks are cashing in on emerging tech to challenge the traditional financial services structure
Convenience is not the new loyalty but certainly in the top 3 criteria expected by consumer to use any services
#LoyaltyProgram
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Part One How to create a loyalty program that will work for your business, and not just distribute discounts between your clients – Part 1 of 2. Editor’s Note: Elena Naumchik, CLMP, an expert in loyalty programs and customer experience management from Russia, prepared this guide for enterprises who want to start a loyalty program […]
Our friends at The Wise Marketer, provide great content how to put together your loyalty program. We are always happy yo share their content #LoyaltyProgram
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Loyalty programs benefit companies in terms of growth and profits, but the greatest value over time is the increased visibility into and deeper understanding of individual customer behavior. A loyalty rewards program offers a vast array of customer data. The challenge is how brands harness this data to improve their loyalty programs and offer customers […]
Data data data, this is the key and the easy part, but the challenge is readable & predictable analytics #analytics #Loyalty
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The ability to customize your rewards program presents an ocean of opportunities for brands and numerous benefits for customers. A successful rewards program speaks the brand language and taps into a customer’s emotions. It helps customers to get engaged and stay connected to a brand. The loyalty rewards platform should empower a business to customize […]
Loyalty programs cannot be build anymore as a separate silo if you want to to take into consideration all the touch points client have with your brand. Also should most companies need first a reward program before moving to a fully blown loyalty program? #loyalty #CustomerEngagement
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Product marketing is a concept that is widely talked about in the startup community. See why you need to apply that concept when building a loyalty program.
Great examples on why you should focus group your clients to create relevant loyalty program #Loyalty
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Vendors that rely on rewards programs to keep customers in the fold are discovering that even so-called satisfied customers can easily churn. Research shows these customers will go elsewhere for a slightly better deal or more points demonstrating that their loyalty is often to their rewards and not to a brand. Fixing this problem can be as simple as better understanding what customer behaviors are being rewarded and adjusting your rewards programs to recognize truly loyal behaviors.
Great article from @DenisPrombriant, and it says it all in the title. You inspire loyalty you do not demand it. We have been big advocate of Micro Rewards for the last 10 years to allow little praise and thank you to become more meaningful and allow to reward loyal behaviors and not only purchase
#Loyalty #LoyaltyMarketing #DigitalRewards #MicroRewards @thefirstclubcom
The 1# thing you should be doing right now is actively listening to what your customers have to say. Yes, you can increase rewards, or have better promotions, but customers need more than that. Having familiarity with customers and letting them know you care, is the best reward you can provide.
Great article from @DenisPrombriant, and it says it all in the title. You inspire loyalty you do not demand it. We have been big advocate of Micro Rewards for the last 10 years to allow little praise and thank you to become more meaningful and allow to reward loyal behaviors and not only purchase
#Loyalty #LoyaltyMarketing #DigitalRewards #MicroRewards @thefirstclubcom
Scoop.it!
Vendors that rely on rewards programs to keep customers in the fold are discovering that even so-called satisfied customers can easily churn. Research shows these customers will go elsewhere for a slightly better deal or more points demonstrating that their loyalty is often to their rewards and not to a brand. Fixing this problem can be as simple as better understanding what customer behaviors are being rewarded and adjusting your rewards programs to recognize truly loyal behaviors.
Great article from @DenisPrombriant, and it says it all in the title. You inspire loyalty you do not demand it. We have been big advocate of Micro Rewards for the last 10 years to allow little praise and thank you to become more meaningful and allow to reward loyal behaviors and not only purchase
#Loyalty #LoyaltyMarketing #DigitalRewards #MicroRewards @thefirstclubcom
Great article from @DenisPrombriant, and it says it all in the title. You inspire loyalty you do not demand it. We have been big advocate of Micro Rewards for the last 10 years to allow little praise and thank you to become more meaningful and allow to reward loyal behaviors and not only purchase
#Loyalty #LoyaltyMarketing #DigitalRewards #MicroRewards @thefirstclubcom
The 1# thing you should be doing right now is actively listening to what your customers have to say. Yes, you can increase rewards, or have better promotions, but customers need more than that. Having familiarity with customers and letting them know you care, is the best reward you can provide.
We always like to share material produced by expert in the Loyalty field.So plug in and listen to the Loyalty Podcast. Thank you for this great initiative
#Loyalty