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Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention Curated by the first club™ |
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We are recapping the first set of insights from the 2019 Maritz Motivation / Wise Marketer Loyalty Landscape Study. In the first installment that you can read here, we identified that consumers responding to our survey shook out into two distinct groups; Unshakeables and Ephemerals. We found that the Unshakeables were clearly the more attractive […]
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Learning One: Good data is worth more than you think Did you know that better quality data would boost the profit margin of the average business in the UK by 50%? No, neither did I. That’s an extraordinary stat, and one that made the audience in Validity’s session on why great data is the foundation […]
I do value to be reminded of key Insights in our activity sector. These 3 are pretty goods ones. #LoyaltyMarketing
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Acquiring new members for your loyalty program is hugely important, but retention is where retailers struggle. Here’s how to engage with loyalty members.
Do we still any explanation that communication is key???
#LoyaltyMarketing
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As I continue to observe loyalty programs across multiple sectors, time and again I see failures that can readily be solved-for. These sins are committed on a daily basis in both consulting and managing global client-side programs. There is no excuse for their existence, but time and again they are apparent to the trained eye […]
Very often we like these articles with summary of key issues or key points on a topic. Loyalty Marketing being important to us...thanks @DavidSlavick for sharing.
#LoyaltyMarketing
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Customer loyalty at brands like Pampers, Ikea, and Shell are driven by well-thought out loyalty schemes. What are the loyalty mechanics behind their success? Open Loyalty’s team has recently analyzed the top 100 loyalty programs from all around the world to learn proven strategies that guarantee company growth and a good customer experience. Let’s dive […]
Always very insightful to look at what others are doing. Innovation in the mechanic of the program as well as the rewards are key drivers to success
#LoyaltyPrograms #LoyaltyMarketing
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Vendors that rely on rewards programs to keep customers in the fold are discovering that even so-called satisfied customers can easily churn. Research shows these customers will go elsewhere for a slightly better deal or more points demonstrating that their loyalty is often to their rewards and not to a brand. Fixing this problem can be as simple as better understanding what customer behaviors are being rewarded and adjusting your rewards programs to recognize truly loyal behaviors.
Great article from @DenisPrombriant, and it says it all in the title. You inspire loyalty you do not demand it. We have been big advocate of Micro Rewards for the last 10 years to allow little praise and thank you to become more meaningful and allow to reward loyal behaviors and not only purchase
#Loyalty #LoyaltyMarketing #DigitalRewards #MicroRewards @thefirstclubcom
The 1# thing you should be doing right now is actively listening to what your customers have to say. Yes, you can increase rewards, or have better promotions, but customers need more than that. Having familiarity with customers and letting them know you care, is the best reward you can provide.
Great article from @DenisPrombriant, and it says it all in the title. You inspire loyalty you do not demand it. We have been big advocate of Micro Rewards for the last 10 years to allow little praise and thank you to become more meaningful and allow to reward loyal behaviors and not only purchase
#Loyalty #LoyaltyMarketing #DigitalRewards #MicroRewards @thefirstclubcom
Scoop.it!
Vendors that rely on rewards programs to keep customers in the fold are discovering that even so-called satisfied customers can easily churn. Research shows these customers will go elsewhere for a slightly better deal or more points demonstrating that their loyalty is often to their rewards and not to a brand. Fixing this problem can be as simple as better understanding what customer behaviors are being rewarded and adjusting your rewards programs to recognize truly loyal behaviors.
Great article from @DenisPrombriant, and it says it all in the title. You inspire loyalty you do not demand it. We have been big advocate of Micro Rewards for the last 10 years to allow little praise and thank you to become more meaningful and allow to reward loyal behaviors and not only purchase
#Loyalty #LoyaltyMarketing #DigitalRewards #MicroRewards @thefirstclubcom
Great article from @DenisPrombriant, and it says it all in the title. You inspire loyalty you do not demand it. We have been big advocate of Micro Rewards for the last 10 years to allow little praise and thank you to become more meaningful and allow to reward loyal behaviors and not only purchase
#Loyalty #LoyaltyMarketing #DigitalRewards #MicroRewards @thefirstclubcom
The 1# thing you should be doing right now is actively listening to what your customers have to say. Yes, you can increase rewards, or have better promotions, but customers need more than that. Having familiarity with customers and letting them know you care, is the best reward you can provide.
Scoop.it!
2018 was a newsworthy year in customer engagement and loyalty marketing. Even though we live with this industry daily, there is often so much change during a year that it’s easy to forget which news mattered most. We took some time to review everything we covered throughout the year and identified 4 big topics for […]
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Consumers act according to the rules, and when there is a fair and relevant reward, trust is built. This is where true loyalty comes from. If a loyalty program is too complex or out of reach—trust won’t ever be achieved.
Customers need to know your brand “gets them.” Meaningful access or choices based on “knowing” a customer add significant value to a loyalty program and can even make being a member essential. -Forbes
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Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors of a Loyalty Program. Once implemented and launched, each marketer responsible for a loyalty program needs to answer these challenging questions: How is my program actually performing, and does the program meet the […]
Nicole Wilhelm discusses Keeping customers engaged in a loyalty program through the perpetual change in the loyalty landscape
Scoop.it!
Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors of a Loyalty Program. Once implemented and launched, each marketer responsible for a loyalty program needs to answer these challenging questions: How is my program actually performing, and does the program meet the […]
Nicole Wilhelm discusses Keeping customers engaged in a loyalty program through the perpetual change in the loyalty landscape
Here is the Part 2 from the Loyalty Landscape Study. Thanks again #BarryKirk and #BillHanifin. #LoyaltyMarketing