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Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention Curated by the first club™ |
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Scoop.it!
Vendors that rely on rewards programs to keep customers in the fold are discovering that even so-called satisfied customers can easily churn. Research shows these customers will go elsewhere for a slightly better deal or more points demonstrating that their loyalty is often to their rewards and not to a brand. Fixing this problem can be as simple as better understanding what customer behaviors are being rewarded and adjusting your rewards programs to recognize truly loyal behaviors.
Great article from @DenisPrombriant, and it says it all in the title. You inspire loyalty you do not demand it. We have been big advocate of Micro Rewards for the last 10 years to allow little praise and thank you to become more meaningful and allow to reward loyal behaviors and not only purchase
#Loyalty #LoyaltyMarketing #DigitalRewards #MicroRewards @thefirstclubcom
Scoop.it!
Vendors that rely on rewards programs to keep customers in the fold are discovering that even so-called satisfied customers can easily churn. Research shows these customers will go elsewhere for a slightly better deal or more points demonstrating that their loyalty is often to their rewards and not to a brand. Fixing this problem can be as simple as better understanding what customer behaviors are being rewarded and adjusting your rewards programs to recognize truly loyal behaviors.
Great article from @DenisPrombriant, and it says it all in the title. You inspire loyalty you do not demand it. We have been big advocate of Micro Rewards for the last 10 years to allow little praise and thank you to become more meaningful and allow to reward loyal behaviors and not only purchase
#Loyalty #LoyaltyMarketing #DigitalRewards #MicroRewards @thefirstclubcom
Great article from @DenisPrombriant, and it says it all in the title. You inspire loyalty you do not demand it. We have been big advocate of Micro Rewards for the last 10 years to allow little praise and thank you to become more meaningful and allow to reward loyal behaviors and not only purchase
#Loyalty #LoyaltyMarketing #DigitalRewards #MicroRewards @thefirstclubcom
The 1# thing you should be doing right now is actively listening to what your customers have to say. Yes, you can increase rewards, or have better promotions, but customers need more than that. Having familiarity with customers and letting them know you care, is the best reward you can provide.
Scoop.it!
2018 was a newsworthy year in customer engagement and loyalty marketing. Even though we live with this industry daily, there is often so much change during a year that it’s easy to forget which news mattered most. We took some time to review everything we covered throughout the year and identified 4 big topics for […]
Scoop.it!
Consumers act according to the rules, and when there is a fair and relevant reward, trust is built. This is where true loyalty comes from. If a loyalty program is too complex or out of reach—trust won’t ever be achieved.
Customers need to know your brand “gets them.” Meaningful access or choices based on “knowing” a customer add significant value to a loyalty program and can even make being a member essential. -Forbes
Scoop.it!
Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors of a Loyalty Program. Once implemented and launched, each marketer responsible for a loyalty program needs to answer these challenging questions: How is my program actually performing, and does the program meet the […]
Nicole Wilhelm discusses Keeping customers engaged in a loyalty program through the perpetual change in the loyalty landscape
Scoop.it!
Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors of a Loyalty Program. Once implemented and launched, each marketer responsible for a loyalty program needs to answer these challenging questions: How is my program actually performing, and does the program meet the […]
Nicole Wilhelm discusses Keeping customers engaged in a loyalty program through the perpetual change in the loyalty landscape
The 1# thing you should be doing right now is actively listening to what your customers have to say. Yes, you can increase rewards, or have better promotions, but customers need more than that. Having familiarity with customers and letting them know you care, is the best reward you can provide.
Great article from @DenisPrombriant, and it says it all in the title. You inspire loyalty you do not demand it. We have been big advocate of Micro Rewards for the last 10 years to allow little praise and thank you to become more meaningful and allow to reward loyal behaviors and not only purchase
#Loyalty #LoyaltyMarketing #DigitalRewards #MicroRewards @thefirstclubcom