Why Customer Loyalty Matters More than Ever | Loyalty Marketing & Rewards | Scoop.it

Recently I listened to an intriguing loyalty webinar from The Wise Marketer called, “What Happens Now”. It featured Emily Collins, Senior Analyst at Forrester. She touched on several key points, but her overarching message boiled down to this: Loyalty Matters Now More Than Ever. Emily said, “The power of information has really shifted from institutions to consumers.” That’s absolutely true. […]