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Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention Curated by the first club™ |
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Loyalty programs benefit companies in terms of growth and profits, but the greatest value over time is the increased visibility into and deeper understanding of individual customer behavior. A loyalty rewards program offers a vast array of customer data. The challenge is how brands harness this data to improve their loyalty programs and offer customers […]
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Barry Kirk, V.P. of Strategy for Loyalty Strategy at Maritz Loyalty, shares how you can build a brand narrative using his Multi-Loyalty Framework to grow customer loyalty.
At thefirstclub.com, we've always been a huge Barry Kirk fans, and this podcast interview is another example of why...we think it should be a class taught in school about customer engagement and loyalty. #customerloyalty #customerengagement #rewards #loyaltyprograms
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In 2018 we saw a wave of changes in #retail, including loyalty. Some retailers are leading the way. Here are the #loyaltyprograms you should watch in 2019.
Journey mapping and clear, concise consistent communication in key in delivering engaging customer experiences to future proof your #loyaltyprograms
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What we learned from Nudgestock 2018 We recently attended Ogilvy’s spectacular festival of behavioral science, which further discovered the complexities behind human nature and put industry experts in the spotlight. The event put on an incredible show with an array of different speakers from an assortment of different industries and disciplines straight from economics to […]
"Simplicity, personalization and tapping into the sub conscious should be 3 areas of focus for programs" @charliehills #loyaltyprograms #programdesign #customerengagement
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While the number of loyalty programs has increased, they can often actually destroy value for companies.
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While the number of loyalty programs has increased, they can often actually destroy value for companies.
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Dreze warns that loyalty programs must carefully weigh the “price” of their rewards. A free trip every two or three years is not enough to keep a consumer engaged with the program. “That’s the problem with the small flyer. They never get to the point where they get the reward. That’s where all the partners can come in,” says Dreze. “The reward needs to come often enough so that there is reinforcement. At the same time, it can’t be too close. Then it wouldn’t be meaningful.”
Dreze warns that loyalty programs must carefully weigh the “price” of their rewards. A free trip every two or three years is not enough to keep a consumer engaged with the program. “That’s the problem with the small flyer. They never get to the point where they get the reward. That’s where all the partners can come in,” says Dreze. “The reward needs to come often enough so that there is reinforcement. At the same time, it can’t be too close. Then it wouldn’t be meaningful.”
Scoop.it!
Dreze warns that loyalty programs must carefully weigh the “price” of their rewards. A free trip every two or three years is not enough to keep a consumer engaged with the program. “That’s the problem with the small flyer. They never get to the point where they get the reward. That’s where all the partners can come in,” says Dreze. “The reward needs to come often enough so that there is reinforcement. At the same time, it can’t be too close. Then it wouldn’t be meaningful.”
Dreze warns that loyalty programs must carefully weigh the “price” of their rewards. A free trip every two or three years is not enough to keep a consumer engaged with the program. “That’s the problem with the small flyer. They never get to the point where they get the reward. That’s where all the partners can come in,” says Dreze. “The reward needs to come often enough so that there is reinforcement. At the same time, it can’t be too close. Then it wouldn’t be meaningful.”
Great Infographics explaining the powerful uses of data "Data is an ongoing process of observing, acting, and learning. It is important to improve your loyalty programs by acting on insights. Success can be measured by monitoring purchase trends, customer retention, and the impact of marketing promotions strategies." #data #AI #loyaltyprograms #customerloyalty