Say you’re a healthcare provider trying to encourage patients to engage with their fitness app. Or you’re a content provider… Continue reading →

Loyalty programs benefit companies in terms of growth and profits, but the greatest value over time is the increased visibility into and deeper understanding of individual customer behavior. A loyalty rewards program offers a vast array of customer data. The challenge is how brands harness this data to improve their loyalty programs and offer customers […]

Barry Kirk, V.P. of Strategy for Loyalty Strategy at Maritz Loyalty, shares how you can build a brand narrative using his Multi-Loyalty Framework to grow customer loyalty.

In 2018 we saw a wave of changes in #retail, including loyalty. Some retailers are leading the way. Here are the #loyaltyprograms you should watch in 2019.

What we learned from Nudgestock 2018 We recently attended Ogilvy’s spectacular festival of behavioral science, which further discovered the complexities behind human nature and put industry experts in the spotlight. The event put on an incredible show with an array of different speakers from an assortment of different industries and disciplines straight from economics to […]