Loyalty programs once enabled relatively personalized marketing. Now, to become relevant to more customers, brands must revisit the partner mix.
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Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention Curated by the first club™ |
Loyalty programs once enabled relatively personalized marketing. Now, to become relevant to more customers, brands must revisit the partner mix.
Marketers always try to better understand consumers, one way is through personalization. Not the only way but this will provide you another set of good insights
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