Seven Tactics to Maximize Loyalty Program Value | Loyalty Marketing & Rewards | Scoop.it
There are no two ways about it: the economics of loyalty programs are hard to manage. Harder, still, is making decisions that have a real, long-lasting impact on incremental value. If you haven’t yet, check out parts 1 and 2 of this 3-part loyalty finance blog series — we cover must-know finance details and ways to measure program […]