Markdowns and Mavens: What Macy's, Neiman & Guess Reveal About Price Wars | Loyalty Marketing & Rewards |
It used to be that inventory control was the unattainable goal in retail; today it is putting a price on what consumers are willing to pay.Retailers have been testing a variety of options in an effort to either train shoppers to spend more or meet shoppers who demand to pay less. The apparel chains Express and New York & Co. are cutting back on deep discounts, while Macy’s is shopping the idea of a discount chain to complement its flagship department stores.All these efforts respond to years of