As consumers’ preference for mobile reaches a tipping point, what will the future of retail really look like? Let’s take a look at the key trends in consumer engagement and mobile shopping, and what retailers can do to strengthen mobile commerce strategies in the years ahead.

What we learned from Nudgestock 2018 We recently attended Ogilvy’s spectacular festival of behavioral science, which further discovered the complexities behind human nature and put industry experts in the spotlight. The event put on an incredible show with an array of different speakers from an assortment of different industries and disciplines straight from economics to […]

The numbers are difficult to fathom when you get right down to them: 90% of all data in existence online has been created since only 2016, and every day, a further 2.5 quintillion bytes of data gets piled on top. People are ravenous in their consumption and production of information, and the amounts of consumer […]

We, like most media outlets at this time of year, have compiled our year-end / year-ahead prognostications for your reading pleasure.  This year’s takes the form of a wish list which, if there were a Loyalty Santa Clause, would have been sent directly to the North Pole.  But belief in Santa Clause is said to […]

I recently had the opportunity to speak at the Loyalty@Freddie Awards conference in Las Vegas, where I spoke about customer engagement. One aspect of my comments which elicited numerous questions…

The sub-optimal use of consumer data is a constant bugbear to many industry experts and consumers alike.

Most companies have a myriad of data sources, across a wide spectrum of both loyalty and non-loyalty customers, but the sad reality is that this data rarely translates into proper insights, which drive actionable consumer facing campaigns that move the needle.

Through loyalty, blockchain companies can ultimately separate their cryptotoken from a dependence on exchange trading, where market sentiment can no longer affect them. Recently Loyalty & Reward Co consulted to EZToken for the launch of EZToken Rewards.

Do you know how to get customers to join your loyalty program? Use these 7 strategies to promote your loyalty program and you will be signing up new members and bringing customers back again and again.

Once consumers become members, they usually remain invested in Prime. See why Amazon continues to gain momentum by surpassing 100 million U.S. Prime members.

When it comes to customer loyalty, if you can't measure it, you can't improve it. Optimizing a loyalty program is all about the data.

Here, let's take a look at some relationship marketing examples, and then explore how you can implement a strong relationship marketing strategy, today.

Broadcast is almost by definition a one-way transaction.  Networks send, viewers receive.  Except for a handful of (admittedly noble) experiments broadcasters don’t seem to have found a way to change the dynamic of that transaction from a rich one-way to a rich two-way dialogue.  We’ll get into why that matters in a moment. There is […]

Loyalty rewards programs have changed due to technology and e-commerce. But those changes haven't advanced customer loyalty. These 10 best-practices, though, do produce results for businesses.