Do traditional advertising tactics like TV, out-of-home, direct mail, and radio still have a place in a hyper-modernized market being slowly enveloped by targeted, personalized, data driven communications? And for loyalty marketers, an even bigger question: what is the philosophy underpinning traditional advertising tactics as a motive to support and bolster loyalty program member count? […]

the first club™s insight:
The true question is: is advertising the best and most efficient way to communicate with Loyalty program Members? Brand should find the right way to engage with their members. #Loyalty #CustomerEngagement
The true question is: is advertising the best and most efficient way to communicate with Loyalty program Members? Brand should find the right way to engage with their members. #Loyalty #CustomerEngagement