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Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention Curated by the first club™ |
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Do traditional advertising tactics like TV, out-of-home, direct mail, and radio still have a place in a hyper-modernized market being slowly enveloped by targeted, personalized, data driven communications? And for loyalty marketers, an even bigger question: what is the philosophy underpinning traditional advertising tactics as a motive to support and bolster loyalty program member count? […]
The true question is: is advertising the best and most efficient way to communicate with Loyalty program Members? Brand should find the right way to engage with their members. #Loyalty #CustomerEngagement
Scoop.it!
Do traditional advertising tactics like TV, out-of-home, direct mail, and radio still have a place in a hyper-modernized market being slowly enveloped by targeted, personalized, data driven communications? And for loyalty marketers, an even bigger question: what is the philosophy underpinning traditional advertising tactics as a motive to support and bolster loyalty program member count? […]
The true question is: is advertising the best and most efficient way to communicate with Loyalty program Members? Brand should find the right way to engage with their members. #Loyalty #CustomerEngagement
The true question is: is advertising the best and most efficient way to communicate with Loyalty program Members? Brand should find the right way to engage with their members. #Loyalty #CustomerEngagement
Scoop.it!
When you think of loyalty, you might cringe thinking of points liability, the dynamic of which has made loyalty taboo to many organizations. The good news is that you can build a strong loyalty strategy beyond points and the possible liability headache. In the next few years, we’ll see more and more loyalty strategies based on a foundation of individualized experiences versus earning, using foundational loyalty tactics to collect and unify member data across hundreds of touchpoints. Using this data, brands tap into sophisticated segmentation and personalization to build a relevant value exchange that goes beyond earn and burn, cementing a stronger bond with their customers
Loyalty is getting more complex. Companies have to be able to connect all the touch points a client have with them to understand their expectation and provide the appropriate product, service and reward. #Loyalty #CustomerEngagement @AIMIA
Loyalty is getting more complex. Companies have to be able to connect all the touch points a client have with them to understand their expectation and provide the appropriate product, service and reward. #Loyalty #CustomerEngagement @AIMIA
Scoop.it!
When you think of loyalty, you might cringe thinking of points liability, the dynamic of which has made loyalty taboo to many organizations. The good news is that you can build a strong loyalty strategy beyond points and the possible liability headache. In the next few years, we’ll see more and more loyalty strategies based on a foundation of individualized experiences versus earning, using foundational loyalty tactics to collect and unify member data across hundreds of touchpoints. Using this data, brands tap into sophisticated segmentation and personalization to build a relevant value exchange that goes beyond earn and burn, cementing a stronger bond with their customers
Loyalty is getting more complex. Companies have to be able to connect all the touch points a client have with them to understand their expectation and provide the appropriate product, service and reward. #Loyalty #CustomerEngagement @AIMIA
Loyalty is getting more complex. Companies have to be able to connect all the touch points a client have with them to understand their expectation and provide the appropriate product, service and reward. #Loyalty #CustomerEngagement @AIMIA
Scoop.it!
Deluded executives, arrogant multi-millionaire players, faceless agents - all
examples of how money is all that matters and the fans are the ones to
suffer
Scoop.it!
There is no one-size-fits-all tactic for any social media strategy, but these social media tactics offer a basis for you to focus your social media efforts.
A solid approach combines a variety of practices working together
The true question is: is advertising the best and most efficient way to communicate with Loyalty program Members? Brand should find the right way to engage with their members. #Loyalty #CustomerEngagement