The promise of a meaningful reward is what draws a consumer to consider your program and drives their continued engagement
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Loyalty Marketing & Rewards
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Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention Curated by the first club™ |
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Makers of Ruzu herbal bitters, A2W Nigeria Limited, has launched an initiative called helping lives aimed at rewarding consumer brand loyalty, noting
the first club™'s insight:
"We have given people the opportunity to earn cash rewards at the first level."
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Deluded executives, arrogant multi-millionaire players, faceless agents - all
examples of how money is all that matters and the fans are the ones to
suffer
the first club™'s insight:
Liverpool raised the ticket prices for their loyal fans, instead of rewarding them.
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Want to launch a customer loyalty program for your business? Read this first.
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Be ready to make changes to the program based on how customers are responding to it.
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Research shows it costs businesses an average of five times more to acquire a new customer than to market to an existing one.
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How to build a successful loyalty program? #loyalty #program #customer #rewards
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The cost of keeping an existing customer is around 10% of the cost of acquiring a new one.
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A new report from mobile marketing company Vibes reveals that a majority of US are interested in mobile wallets like Apple Wallet and Android Pay, and that the ability to participate in loyalty programmes and download coupons are primary reasons consumers engage with brands via mobile. The key...
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Getting loyalty and great customer engagement right is a tricky recipe but these do's and don'ts for loyalty in 2016 can help.
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The popular slogan asks, “What’s in your wallet?” Based on recent research, it seems like a lot of missed opportunities.
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An intro to probably the best loyalty solution in the world, brought to you by the first club.
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As the competitive loyalty industry continues to transform in a number of ways, there is one constant everyone is watching: points as a true currency.
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The dominant theme for the evolving landscape of the loyalty industry is the continuing march towards points as a true currency.
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Actions speak louder than words.
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Every business wants loyal customers, yet we often forget how crucial relationships are to our success.
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Happy customers come back and they bring new ones with them.
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Customer Relationships - Many marketers running a customer loyalty program face the challenge of not having enough (or the right kind of) consumer insight.
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SUBWAY® partners with Turnstyle Solutions to offer a new Wi-Fi enables customer loyalty program.
the first club™'s insight:
Loyal Wi-Fi? SUBWAY has made its non-core business part of its loyalty program.
Thomas Frachon's curator insight,
April 7, 2015 2:15 PM
Subway propose des avantages aux clients qui se connectent sur leur réseau wi-fi offert en magasin... Le tout, en échange de données comportementales de navigation!
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American Express is losing their millionaires because they are actually doing the math on their credit card rewards and finding the perks are better elsewhere.
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Brands that are incorporating strategies to offer experienced based rewards in their loyalty programs are going to win and retain more customers compared to companies just offering discounts.
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5 Must Haves for Loyalty in eCommerce Why eCommerce should have a loyalty program, how to select the right solution and on what basis.
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