'simplify' in Loyalty Marketing & Rewards

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Simplicity ≠ Simplistic | Loyalty Marketing & Rewards | Scoop.it

From www.linkedin.com - January 13, 2016 6:54 AM

Eric_Determined / Eric Silverstein's curator insight, January 13, 2016 12:17 AM

The Laws of Simplicity:

The First Law: The opposite of Simplicity is not Complexity but Confusion.
The Second Law: The path to Simplicity is through Complexity.
The Third Law: Complexity is never eliminated but can only be reduced or concealed.
The Fourth Law: Simplicity is achieved by finding the right balance between usability and usefulness.

Amrita says it best: "Simplicity is not a starting point, neither is it a destination, it is a continuous iterative process" - Do you agree?

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