Scoot Pte is offering Apple Inc. iPads to budget long-haul travelers after ripping out aircraft entertainment systems weighing more than two tons to save fuel.
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If the customer journey is a life cycle, what are the best practices in maintaining relationships after the sale? Read on for the 9 Immutable Laws of Customer Renewals!Renewals must be a key priority for any B2B organization.Renewals, especially for B2B organizations, can’t be taken for granted. The amount invested in acquiring each customer just means there is too much at stake. Renewals need to be treated with the same respect and gravity as sales. Greg Poirier, Owner, Poirier Technology Consulting (Read More)Customers renew best when the product v
It used to be that inventory control was the unattainable goal in retail; today it is putting a price on what consumers are willing to pay.Retailers have been testing a variety of options in an effort to either train shoppers to spend more or meet shoppers who demand to pay less. The apparel chains Express and New York & Co. are cutting back on deep discounts, while Macy’s is shopping the idea of a discount chain to complement its flagship department stores.All these efforts respond to years of
We know that not all customers are created equal. Some are loyal to brands while others are only looking for the lowest price. Some want to shop around and find the best deal for themselves. Others want someone to show them the best deal. Many want to be left alone while others want to communicated with frequently. Even knowing all these things many loyalty programs treat all members the same. Shop, earn, spend, repeat. Some industries have found ways to personalize their programs better than ot
As the competitive loyalty industry continues to transform in a number of ways, there is one constant everyone is watching: points as a true currency.
The dominant theme for the evolving landscape of the loyalty industry is the continuing march towards points as a true currency.