Scoot Pte is offering Apple Inc. iPads to budget long-haul travelers after ripping out aircraft entertainment systems weighing more than two tons to save fuel.
news & information about customer loyalty, customer engagement & adoption
Curated by the first club
As the competitive loyalty industry continues to transform in a number of ways, there is one constant everyone is watching: points as a true currency.
The dominant theme for the evolving landscape of the loyalty industry is the continuing march towards points as a true currency.
Focusing on the 20 percent of your loyal customers can improve your bottom line. Mark Hunter describes the five different types of customers and how to turn more of them into repeat buyers.
Have you ever heard of the 80/20 rule? 80% of your revenue comes from 20% of your customers.
When companies begin thinking about how to spend their 2015 budgets, loyalty programs should be considered one of the most important aspects of their strategy.
The goal of loyalty is always to put yourself in the customer's shoes.
Email still sits among the top digital marketing channels, and many retailers plan to funnel even more spending into the channel this year. Based on recent research, retailers should focus heavily on promoting products that are on sale in those communications. Email users also spend a short amount of time with retail emails, meaning retailers should put the reason behind their product recommendations front and center.
Email is fast and effective way of communicating with your best customers so make the most of it and reward them.
The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender loyalty and drive real profits. This year’s Customer Loyalty Engagement Index examines customers’ relationships with 540 brands in 64 categories.
The exciting announcement of the top performers in this year's Customer Loyalty Engagement Index reveals some surprising inclusions
Customer Relationships - Many marketers running a customer loyalty program face the challenge of not having enough (or the right kind of) consumer insight.
SUBWAY® partners with Turnstyle Solutions to offer a new Wi-Fi enables customer loyalty program.
Loyal Wi-Fi? SUBWAY has made its non-core business part of its loyalty program.
NewsCred Study Reveals:
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves." Apple’s mission through the very words of its mastermind Steve Jobs. Some of the most successful companies have one thing in common – they offer an amazing customer experience. If you’re working on improving your strategy, get inspired by these eye-opening customer experience quotes, to help you foster client engagement.What Steve Jobs is teaching us is that the
The power of Customer Experience and growing competition are driving companies to take a more scientific approach to building customer loyalty.The term Customer Experience is becoming increasingly used to describe all the touch-points, engagements and interventions that your customer has with your people, your products and services, and your brand. Ensuring a consistent and positive experience throughout these will ensure customers are happy to continue spending money with your company rather th
Marketers have long sought to use reward programmes to build greater customer loyalty – whether it’s a coffee shop punched card, an airline with free upgrades, or a supermarket with points and coupons – and the end goal is always the same: building and strengthening customer relationships while boosting bottom-line results.
So WHY is customer satisfaction and engagement with loyalty programmes so low?