Scoot Pte is offering Apple Inc. iPads to budget long-haul travelers after ripping out aircraft entertainment systems weighing more than two tons to save fuel.
news & information about customer loyalty, customer engagement & adoption
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It used to be that inventory control was the unattainable goal in retail; today it is putting a price on what consumers are willing to pay.Retailers have been testing a variety of options in an effort to either train shoppers to spend more or meet shoppers who demand to pay less. The apparel chains Express and New York & Co. are cutting back on deep discounts, while Macy’s is shopping the idea of a discount chain to complement its flagship department stores.All these efforts respond to years of
We know that not all customers are created equal. Some are loyal to brands while others are only looking for the lowest price. Some want to shop around and find the best deal for themselves. Others want someone to show them the best deal. Many want to be left alone while others want to communicated with frequently. Even knowing all these things many loyalty programs treat all members the same. Shop, earn, spend, repeat. Some industries have found ways to personalize their programs better than ot
As the competitive loyalty industry continues to transform in a number of ways, there is one constant everyone is watching: points as a true currency.
The dominant theme for the evolving landscape of the loyalty industry is the continuing march towards points as a true currency.
Focusing on the 20 percent of your loyal customers can improve your bottom line. Mark Hunter describes the five different types of customers and how to turn more of them into repeat buyers.
Have you ever heard of the 80/20 rule? 80% of your revenue comes from 20% of your customers.
When companies begin thinking about how to spend their 2015 budgets, loyalty programs should be considered one of the most important aspects of their strategy.
The goal of loyalty is always to put yourself in the customer's shoes.
Email still sits among the top digital marketing channels, and many retailers plan to funnel even more spending into the channel this year. Based on recent research, retailers should focus heavily on promoting products that are on sale in those communications. Email users also spend a short amount of time with retail emails, meaning retailers should put the reason behind their product recommendations front and center.
Email is fast and effective way of communicating with your best customers so make the most of it and reward them.
The Brand Keys data paints a detailed picture of the category drivers that engage customers, engender loyalty and drive real profits. This year’s Customer Loyalty Engagement Index examines customers’ relationships with 540 brands in 64 categories.
The exciting announcement of the top performers in this year's Customer Loyalty Engagement Index reveals some surprising inclusions