Loyalty, Rewards & Engagement for Customers and Employees....Reward The World
11.5K views | +0 today
Follow
 
Scoop.it!

Most CMOs dissatisfied with customer retention efforts

Most CMOs dissatisfied with customer retention efforts | Loyalty, Rewards &  Engagement for Customers and Employees....Reward The World | Scoop.it

A new report from the CMO Club and marketing tech company Signal found that, even though 60 percent of global CMOs are unhappy with their customer retention rates, only 44 percent are investing sufficiently investing in customer loyalty and retention. The reason for this disparity: pressure to deliver short-term growth.

more...
No comment yet.
Loyalty, Rewards & Engagement for Customers and Employees....Reward The World
The latest news, information and trends on all things customer loyalty and acquisition, including tools for engagement & retention
Curated by the first club