Loyalty, Rewards & Engagement for Customers and Employees....Reward The World
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Predicting Loyalty Churn – Cathay Pacific Marco Polo [Case Study]

Big data can now predict when a high-value frequent flyer is unhappy with an airline loyalty program and is at greatest risk of switching their business to another carrier, and loyalty program. That is the outcome of a six-month data analysis project which Travel Data Daily's Mark Ross-Smith spearheaded using social media data and business intelligence resources from Microsoft Azure. #casestudy #loyaltyprogram #FFP

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Loyalty, Rewards & Engagement for Customers and Employees....Reward The World
The latest news, information and trends on all things customer loyalty and acquisition, including tools for engagement & retention
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