Loyalty Marketing & Rewards
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Asia: AirAsia bucks trend with frequency-based loyalty - 

Asia: AirAsia bucks trend with frequency-based loyalty -  | Loyalty Marketing & Rewards | Scoop.it

ow generously or how stingily they reward them. Now that the trend is established, other airlines are distinguishing their brands by bucking it: in the U.S., Alaska Airlines has resisted migrating to a revenue-based model (and has earned industry plaudits because of it); and now in Asia, Malaysian-based low-cost carrier AirAsia has bucked it by re-launching their BIG loyalty program as a good old-fashioned frequency program. Will Asian travelers respond?

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Loyalty Marketing & Rewards
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