Is Loyalty Enough to Save Harley-Davidson?

43% of customers are spending more money at brands they’re loyal to; brands that don’t put their returning customers first are losing out on significant revenue gains. Customer Retention Statistics: The Highlights Here are the trends we’re seeing in customer retention and brand loyalty: ●  84% of U.S. adults are loyal to retailers and 82% […]

There is one buzzword that has become central to all modern marketing practices – personalisation. It defines engagement. Speaking to an audience is only effective if done in their language, using narratives that are compelling and relevant to their interests, wants and needs. This principle is precisely why the industry has seen a huge rise […]

The 6 trends defining loyalty in the future are bringing the field into a new age of personalization and individualization.

This article covers the psychology behind influencing customer behavior through real-time loyalty statements. Follow these best practices to craft statements that maximize customer engagement.

Using data and insights to drive second purchase after a member joins your program is key to keeping them engaged and increasing their lifetime value.

Happy CX Day! In this video, people from across our organization share fundamentals that are key to delivering and achieving CX transformation success.

Building a successful CX strategy can feel like a haunting task. What can you do to avoid potential CX nightmares, and get your Customer Experience work to delight your customers and benefit your bottom line? Here are a few tips to get you started.

Loyalty—it’s in your customers’ pockets and at their fingertips. Smart brands are acquiring, engaging, and retaining customers with a loyalty strategy that harnesses the simplicity and readily-adopted nature of mobile. Here are some ideas on how leverage mobile technology to personalize and enrich your customers’ journey.

Connected consumers have immediate access to information about products and services, as well as the convenience of being able to shop online anytime, anywhere. Bond's Loyalty Report 2019 launches April 2019.

No one likes to be told what to do. When you let your customers have it their own way, you might just have them for life.

Industry expert practitioner Elizabeth MacAuley-Italiano gives her take on customer engagement, its definition, framework, and its practicality. Pay close attention -- this can help define what you do moving forward.

In our previous article exploring Loyalty Myths, we took a look at whether programs should be concerned about large points liabilities sitting on the balance sheet. Lots of folks have reached out with questions around Breakage, and the role it plays (or should play) in loyalty program management. Let's take a look at breakage

“How in the world do you do that???” It’s a question that Kurtis Van Horn gets a lot – and it’s one that I myself couldn’t help asking when I caught their demo. Van Horn is co-founder and SVP of AWM, the company behind SmartShelf, and soon, some fascinating AI-powered retail enhancements as well. Without […]

Today, redemption is one of the most important levers to engage loyalty members with a brand. More and more organizations therefore have also come to understand the importance of non-core rewards that inherently provide attainability (early redemption), availability (unlimited choice) and inclusivity (everyone participates). In addition to increasing loyalty engagement, non-core rewards enable strategic program […]

Loyalty programs benefit companies in terms of growth and profits, but the greatest value over time is the increased visibility into and deeper understanding of individual customer behavior. A loyalty rewards program offers a vast array of customer data. The challenge is how brands harness this data to improve their loyalty programs and offer customers […]

Ignoring Generation X means ignoring a demographic with significant buying power and influence over household and company decisions.

Millennial's, Gen-Xer's and Gen-Z are highly impacting the fashion industry with the way they spend their money and shop.

What exactly do you need to know about your competitors? And how do you perform a competitive analysis to find out? Read on for the what and why!

Digital transformation is not a buzzword. I repeat. Digital transformation is not a buzzword. Digital transformation is much more than “corporate speak”, and we should not discount its legitimacy. Yes, “digital transformation” has been overused and diluted by executives and consultants to represent all aspects of digitalization in every facet of a business. But, when …

It's not just about celebrity status and followers

Remember that time your post went viral and your brand mentions shot through the roof? Or maybe it hasn’t happened yet, but you’re expecting something amazing any day now. You’re overdue! Well, that’s one way to look at it, of course – but you’ll miss the building blocks to that success if you’re only accepting …

Are internet platforms and apps crossing lines in terms of people’s personal information? And, are they gathering more information than people are aware of or would be comfortable with if they knew it was happening?

Barry Kirk, V.P. of Strategy for Loyalty Strategy at Maritz Loyalty, shares how you can build a brand narrative using his Multi-Loyalty Framework to grow customer loyalty.

As consumers’ preference for mobile reaches a tipping point, what will the future of retail really look like? Let’s take a look at the key trends in consumer engagement and mobile shopping, and what retailers can do to strengthen mobile commerce strategies in the years ahead.

What we learned from Nudgestock 2018 We recently attended Ogilvy’s spectacular festival of behavioral science, which further discovered the complexities behind human nature and put industry experts in the spotlight. The event put on an incredible show with an array of different speakers from an assortment of different industries and disciplines straight from economics to […]