Will the Customer Loyalty Data Pump Run Dry? 

Giving back is a win-win for you, your customers and the world.

It’s important for brands to create special moments with customers outside of the transaction process.Here's how social media impacts customer loyalty.

Last December, a McKinsey report said that 2018 represented… “…a tipping point from thinking, talking about, and planning for future mobility to implementing it.…when the automotive and mobility industries shifted from a driver- or owner-focused value proposition to a customer-centered one; and when micromobility started to scale up.”[i] By Charles EhredtCEO at Currency Alliance Of […]

In Part One, “A Trip Down Memory Lane,” an historical perspective on the ever-changing role of rewards in a loyalty value proposition was articulated. In our second installment we’ll focus on solutions. By Mike Capizzi, CLMP Consumers still join loyalty marketing programs for one simple reason – to be rewarded and recognized for their patronage, […]

It’s time to inject the thrill of engagement back into loyalty. The idea that innate excitement is a powerful behavior modifier is not a new one; leading loyalty practitioners have been tapping into tactics like gamification for years. The positive experiences these tactics can offer to customers harbor immense brand value; more than 80% of […]

Loyalty programs are such a cornerstone element of retail that most ecommerce based brands often think that any loyalty program is better than no loyalty program, especially when resources are tight and the team is trying to juggle a multitude of tasks at hand to propel brand growth.

Companies generally believe their customer loyalty is rock-solid, but this feeling is based largely on gut instinct rather than data-driven insights.

Giving back is a win-win for you, your customers and the world.

Creating a plan requires work, research and a lot of decisions about what markets and approaches to pursue. Here are a few ways you can get clients past an idea that you know won't work as well as they might think.

At the outset I probably need to issue a rather large disclaimer. There is an inherent danger in boiling down big, gnarly, and complex topics like consumer psychology and behavioral economics into a sub-1000-word article. You just can’t do justice to the great and innovative work being done in that space.  On the other hand, maybe we […]

Loyalty—it’s in your customers’ pockets and at their fingertips. Smart brands are acquiring, engaging, and retaining customers with a loyalty strategy that harnesses the simplicity and readily-adopted nature of mobile. Here are some ideas on how leverage mobile technology to personalize and enrich your customers’ journey.

As fraudsters become more sophisticated in their techniques, loyalty companies need to be more sophisticated in their approach to fraud prevention and detection.

Before you create a rewards program, learn about the 7 super-important elements you need to include to maximize customer loyalty.

Recently I listened to an intriguing loyalty webinar from The Wise Marketer called, “What Happens Now”. It featured Emily Collins, Senior Analyst at Forrester. She touched on several key points, but her overarching message boiled down to this: Loyalty Matters Now More Than Ever. Emily said, “The power of information has really shifted from institutions to consumers.” That’s absolutely true. […]

Rewards program members spend significantly more than non-members, making them key to your growth strategy. Learn how to add more members to your program.

Loyalty management market is expected to reach at $6,955 million by 2023, with a CAGR of 20.8%. The market is segmented by type, organization size and industry vertical.

Premium loyalty is proven to work well. Companies like Restoration Hardware and Amazon have had tremendous success with these programs, but they are not a fit for every customer. In fact, premium loyalty probably makes sense only for a small percentage of your customer base. But, they’re the ones raising their hands. They’re the ones […]

If you believed the hype and headlines, it looked like another Y2K-style calamity was about to hit the business world. Intended originally to be a sensible set of guidelines to (finally) establish fences around consumer data, one year after its mandatory implementation, GDPR has turned out to be little more than an annoyance for businesses, consumers, […]

Just as Bitcoin fell out of favor as a black market currency due to systemic and security changes, loyalty points, too, will become harder to gather and more tightly policed.

It’s another way retail is stepping into the path of shoppers wherever they are, and if they are binge-watching, then it must be embedded within those programs. For shoppers, this could represent the most literal blend of shopping and entertainment, with potential purchases cat-walking across the screen in the context of storylines.

Loyalty systems were some of the first marketing technology, dating back 35 years.  Now, these legacy systems are showing the strain. Enterprises everywhere are migrating to microservices in order to reduce costs, increase agility, and to achieve more with their data. Making the same progress in loyalty has been much more difficult. The typical incumbent […]

Hotel Loyalty programs aren’t producing the benefits that hotel brands have expected. Hoteliers provide discounts on rooms to loyalty customer members with the idea that they will spend enough (for rooms, hotel-run restaurants and stores) to more than make up the cost of the discounts and of administering the program. But bookings have actually dropped […]

In this episode, Robert and I discuss Brand Keys’ recent research on the qualitative aspects of major sports league loyalty. To say that Robert Passikoff is a fount of marketing information is a massive understatement – and it also completely misses the point. He, and the company he founded, Brand Keys, have been tracking brand […]

Every business has a churn problem, the question is, how big is your problem. Use predictive modeling and campaigns to retain more customers.

The more you embody it, the more indispensable you will be.