Loyalty Marketing & Rewards
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Will the Customer Loyalty Data Pump Run Dry? 

Will the Customer Loyalty Data Pump Run Dry?  | Loyalty Marketing & Rewards | Scoop.it
The Challenge of Collecting Customer Loyalty Data. By Bill Hanifin If data is the new oil, then the customer data collected by loyalty programs must represent refined high-octane fuel at the marketer’s pump. There is research, survey, and anecdotal evidence that consumers possess heightened awareness of the value of their personal data to third parties. …
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Loyalty Marketing & Rewards
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