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The Challenge of Collecting Customer Loyalty Data. By Bill Hanifin If data is the new oil, then the customer data collected by loyalty programs must represent refined high-octane fuel at the marketer’s pump. There is research, survey, and anecdotal evidence that consumers possess heightened awareness of the value of their personal data to third parties. …
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Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention Curated by the first club™ |
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Premium Loyalty? Paid Loyalty? Subscription Loyalty? What Do We Call This Paid Loyalty Trend? Find out why it's not enouigh to simply call it paid loyalty.
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Understanding how customers talk about them on social is key to a better customer experience - and a positive experience with a brand will make them more loyal.
Conversational marketing is more than just problem solving #social #customerexperience #loyaltyprograms
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What we learned from Nudgestock 2018 We recently attended Ogilvy’s spectacular festival of behavioral science, which further discovered the complexities behind human nature and put industry experts in the spotlight. The event put on an incredible show with an array of different speakers from an assortment of different industries and disciplines straight from economics to […]
"Simplicity, personalization and tapping into the sub conscious should be 3 areas of focus for programs" @charliehills #loyaltyprograms #programdesign #customerengagement
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Lesley Gulliver and Darren Evans, strategic brand consultants from The Engine Room (UK), draw on over 45 years’ combined industry experience to advise how to enhance customer engagement with real design thinking… Define customer engagement Most marketers understand the importance of engagement and the CX, but many would define success, in this respect, […]
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We’re living through an age defined by trust—and its troubling absence. Declining public trust in politicians, big institutions, the media, and even other citizens has made our politics increasingly charged and confrontational. But as you might expect, problems of trust aren’t confined to the ballot box. They also affect how we navigate the marketplace as […]
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Health and Wellness Incentives are a growing trend. It's the New Year and people want to get healthier, but ways to add value to keep them engaged and on track is the trick #corporateincentives #digitalrewards #eGifts #promotions
Health and Wellness Incentives are a growing trend. It's the New Year and people want to get healthier, but ways to add value to keep them engaged and on track is the trick #corporateincentives #digitalrewards #eGifts #promotions
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Loyalty marketers know that loyalty works – but do we understand why it works? Through research conducted by Rick Ferguson and delivered through the Loyalty Academy, we can begin to understand the clear connections between seminal research studies in behavioral science and loyalty marketing best practices put forth by the industry’s founding fathers. In his latest column, […]
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Capturing emotion-related data from a human interaction isn’t as easy as acceptance of cookies for behavioral data from a website. And until the time brands can capture it, the single view of the customer won’t be complete, writes Ritesh Gupta. Being a step ahead of a customer in the booking funnel is like a […]
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" Your #Customers now have even more choices when it comes to dining. With the restaurant industry totaling a net worth of $198.9 billion, not to mention the access to more food options on the rise through new restaurant delivery options, easier access to groceries and home food service #subscriptions, it’s more important than ever to connect with your guests in the moments that matter. #realtimerewards #digitaldownloads #experientialrewards
Your customers have even more choices....it’s more important than ever to connect with your guests in the moments that matter. #realtimerewards #digitaldownloads
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Kathryn Felke explores strategies to help research companies keep their panelists happy.
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Proactively monitor loyalty program breakage to achieve business goals like driving repeat purchases, increasing average order and frequency of purchase. Breakage is an alarm bell for the health of your loyalty program. Here are eight tips to increase engagement with your loyalty program.
It's all about balance where breakage is concerned, too much your CFO will be happy but your customers won't be as loyal...what to learn is covered well in this piece #loyaltyprograms #breakage
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From the first time we met, I could feel a connection. You asked me questions and showed sincerity in learning more about me. Trust was established right there and then. I knew if I told you about my favorite things, my family and who my friends were you could get a clear picture about me […]
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What’s the untapped frontier of brand loyalty? What can one brand offer that many other brands can’t?
According to a report by Demand Metric, 82% of consumers feel more positive about a company after reading custom content. Better yet, 78% perceive a relationship between themselves and a company using custom content. #brandloyalty #customerloyalty #customerengagement
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Data breaches, data acquisition, data science – this week’s Loyalty Newswire highlights some very big (not so good) news and some of the people and brands that are tasked with managing it. As well, The Wise Marketer has some big (very good) news of our own. Here is what we’re following: Data Hungry Businesses Can’t […]
The Wise Marketer has tackled a selection of subjects regarding data breaches and acquisition challenges. Spot on for #dataprivacyweek
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By: Barry Kirk and Wise Marketer Staff How important are your customers to your company? Put that question to any corporate executive and they’re likely to answer, “It’s one of our top priorities.” I wish there was a way to quantify the number of companies proclaiming just that, committing to customers, shareholders, and market […]
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This is @AdamPosner personal collection of 12 of his favourite loyalty and rewards program learnings and insights from the past 12 months. #loyaltyprograms #rewardsprograms #customerengagement
Adam Posner provides us a well mixed selection of successful #loyaltyprograms from the last year for the best in #customerengagement
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‘Brand purpose’ is not a new concept but it has grown to become a widely-discussed topic in the global marketing landscape, in recent months. And conversation is only going to get louder, believes Darren Evans, design director of UK strategic brand consultancy The Engine Room. Here he shares 5 key reasons why … The stats […]
PEOPLE ARE YOUR BRAND
"People want to do rewarding work that makes a difference...and want to be a part of something meaningful."
The article makes an excellent argument that they should recognized for their contribution to that purpose too. #employeeengagement #corporateincentives #rewards
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What we learned from Nudgestock 2018 We recently attended Ogilvy’s spectacular festival of behavioral science, which further discovered the complexities behind human nature and put industry experts in the spotlight. The event put on an incredible show with an array of different speakers from an assortment of different industries and disciplines straight from economics to […]
Interesting take on #customerengagement, the power of communities and personalization. As in many meaningful things, simplicity is key.
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When it comes to your company’s loyalty program, it’s not enough to know that loyalty programs frequently accomplish their objectives — you need to have a concrete inventory of metrics for accurately gauging the efficacy of your company’s program at any given moment. Such metrics should take into account a variety of factors, including how […]
Greater attention must be paid to metrics beyond profitability and future focused toward Customer Lifetime Value, data helps achieve long term goals
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Transactional benefits are still valuable, but in the Age of the Customer, retailers have to stop thinking in points. See how to find the balance.
Brands must think beyond points and about personalized customer engagement. Great post by @claruscommerce
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A collection of every relevant customer loyalty statistic from 2018, complete with links back to the original sources.
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On Point Loyalty, LLC announced the release of its first annual report on the Top 100 Most Valuable Airline Loyalty Programs around the world, providing the first-ever comprehensive, data-driven ranking of the value of airline loyalty programs. The most obvious takeaway from the report: despite consumer grumbling about the ever-decreasing value of their miles and …
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Ever since loyalty programs evolved from a means to retain customers to a means to generate cash for their operators, there is an inherent tension between reaping profits from expiring points and engaging members through rewards. New redemption options may offer a way out of this conundrum. By Oli Dervey In the beginning, it was […]
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Executing a Loyalty Program Checkup is not just about updating the Program Design – A Plea for Considering the Internal Hygiene Factors of a Loyalty Program. Once implemented and launched, each marketer responsible for a loyalty program needs to answer these challenging questions: How is my program actually performing, and does the program meet the […]
Nicole Wilhelm discusses Keeping customers engaged in a loyalty program through the perpetual change in the loyalty landscape
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Avoid these top ten mistakes that can cause your incentive program to have the opposite effect that you intended!
