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The Challenge of Collecting Customer Loyalty Data. By Bill Hanifin If data is the new oil, then the customer data collected by loyalty programs must represent refined high-octane fuel at the marketer’s pump. There is research, survey, and anecdotal evidence that consumers possess heightened awareness of the value of their personal data to third parties. …
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Loyalty, Rewards & Engagement for Customers and Employees....Reward The World
The latest news, information and trends on all things customer loyalty and acquisition, including tools for engagement & retention Curated by the first club |
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Introducing the biggest trend in rewards – Micro Rewards.
These are the bite sized ways to say thank you that don’t take chunks out of your budget and come with smart analytical packages that pinpoint ROI where you need it most and smart, millennial proof delivery options.
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Transactional loyalty models are good. Transactional / relational customer loyalty models rock.
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artificial intelligence has the potential to transform the customer experience
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The Challenge of Collecting Customer Loyalty Data. By Bill Hanifin If data is the new oil, then the customer data collected by loyalty programs must represent refined high-octane fuel at the marketer’s pump. There is research, survey, and anecdotal evidence that consumers possess heightened awareness of the value of their personal data to third parties. …
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On Point Loyalty, LLC announced the release of its first annual report on the Top 100 Most Valuable Airline Loyalty Programs around the world, providing the first-ever comprehensive, data-driven ranking of the value of airline loyalty programs. The most obvious takeaway from the report: despite consumer grumbling about the ever-decreasing value of their miles and …
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2018 Trends: Building the Loyalty Experience
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entitlements, and research suggests1 that especia
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7-Eleven is leading digital transformation as well as pioneering a new era of loyalty programs.
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Driving loyalty for a British icon; Sparks at Marks and Spencer
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Air-France announces details of its Flying Blue loyalty programme revamp. Effective changes will take place April 1st, 2018.
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To regain brand luster and gain an edge in its battle for the streets, Uber has announced the launch of a reward credit card.
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Data security and loyalty. Loyalty and data security our now linked and companies ignore that linkage at their peril.
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After a disastrous 2016 that saw the Air Miles coalition suffer a crippling PR debacle over a failed points expiry change, and Air Miles parent company LoyaltyOne forced to take a $180 million dollar hit to revenue as a result, many analysts wondered if LoyaltyOne’s terrible, horrible, no good, very bad year would lead to …
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No brand has more institutional knowledge of how to build loyal fans than Harley-Davidson.
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Unless you’re a 26-year-old Millennial, retail marketers have ceased to be interested in you.
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On May 25, 2018, sweeping new regulations on consumer data privacy and security, collectively known as the General Data Protection Regulations (GDPR), will become law in all European Union member states – and any US companies who share data with EU-governed entities will be affected. To provide an overview of GDPR and answer a few …
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Consumer behavior, meanwhile, most often reveals that consumers are more motivated to engage in loyal behaviors – shopping more often, buying more, and telling their friends – by points programs than they are by cash-back programs. Consumers will gladly take your cash-back rewards, but they often don’t change their buying behavior.
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As Coca-Cola prepares to shutter its long-running CocaCola Rewards program in the company is demonstrating another key exit strategy best practice.
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Airbnb is also playing the experiential rewards game – and is doing it at a more egalitarian level than the major hotel brands.
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Is AT&T’s decision to pull out of American Express’s Plenti coalition in the United States another nail in the coffin of the coalition model?
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"The US box office just suffered its worst performance in years as Hollywood’s usual summer diet of superhero flicks, sequels and remakes failed to entice the couch potatoes at home binge-watching Rick and Morty and Stranger Things to put down the plate pizza rolls and brave the multiplex. To capture market share and retain loyal moviegoers, theater chains have long managed their own proprietary loyalty programs. And yet, with the box office doldrums seemingly unshakeable, what reward could turn the tide?"
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New CEO defends segmentation and lack of upgrades at industry forum. Delta Air Lines’ new chief executive believes that cabin segmentation is good for the airline industry, all while defending the lack of upgrades for their most loyal flyers. Speaking at the Skift Global Forum, Yahoo! Finance reports Ed Bastian told the audience their multi-class plan creates […]
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Within the last couple of days, word has been developing on a FlyerTalk thread that Air France/KLM is moving to a revenue-based earning system in 2018. If you try to book a ticket from May 1, 2018 onward, a message will appear: “your flight is in 2018, discover Flying Blue new programme rules.” Starting on that date, mileage […]
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How GDPR and brand partnerships benefit your loyalty programme accompanied by an essential step by step guide to GDPR
