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The Challenge of Collecting Customer Loyalty Data. By Bill Hanifin If data is the new oil, then the customer data collected by loyalty programs must represent refined high-octane fuel at the marketer’s pump. There is research, survey, and anecdotal evidence that consumers possess heightened awareness of the value of their personal data to third parties. …
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Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention Curated by the first club™ |
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Happy CX Day! In this video, people from across our organization share fundamentals that are key to delivering and achieving CX transformation success.
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Building a successful CX strategy can feel like a haunting task. What can you do to avoid potential CX nightmares, and get your Customer Experience work to delight your customers and benefit your bottom line? Here are a few tips to get you started.
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Loyalty—it’s in your customers’ pockets and at their fingertips. Smart brands are acquiring, engaging, and retaining customers with a loyalty strategy that harnesses the simplicity and readily-adopted nature of mobile. Here are some ideas on how leverage mobile technology to personalize and enrich your customers’ journey.
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Connected consumers have immediate access to information about products and services, as well as the convenience of being able to shop online anytime, anywhere. Bond's Loyalty Report 2019 launches April 2019.
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No one likes to be told what to do. When you let your customers have it their own way, you might just have them for life.
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Industry expert practitioner Elizabeth MacAuley-Italiano gives her take on customer engagement, its definition, framework, and its practicality. Pay close attention -- this can help define what you do moving forward.
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In our previous article exploring Loyalty Myths, we took a look at whether programs should be concerned about large points liabilities sitting on the balance sheet. Lots of folks have reached out with questions around Breakage, and the role it plays (or should play) in loyalty program management. Let's take a look at breakage
Great article. It seems to me the Market trend is going into the direction of No Expiry. Based on my experience, unless the Loyalty industry align Brand interests and Loyalty Members interests the long term impact of programs will be seriously impacted, and point expiry is only one area of this dis alignment. In Any relationship interests and benefits must be aligned for the long term good of this relationship
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“How in the world do you do that???” It’s a question that Kurtis Van Horn gets a lot – and it’s one that I myself couldn’t help asking when I caught their demo. Van Horn is co-founder and SVP of AWM, the company behind SmartShelf, and soon, some fascinating AI-powered retail enhancements as well. Without […]
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Today, redemption is one of the most important levers to engage loyalty members with a brand. More and more organizations therefore have also come to understand the importance of non-core rewards that inherently provide attainability (early redemption), availability (unlimited choice) and inclusivity (everyone participates). In addition to increasing loyalty engagement, non-core rewards enable strategic program […]
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Loyalty programs benefit companies in terms of growth and profits, but the greatest value over time is the increased visibility into and deeper understanding of individual customer behavior. A loyalty rewards program offers a vast array of customer data. The challenge is how brands harness this data to improve their loyalty programs and offer customers […]
Great Infographics explaining the powerful uses of data "Data is an ongoing process of observing, acting, and learning. It is important to improve your loyalty programs by acting on insights. Success can be measured by monitoring purchase trends, customer retention, and the impact of marketing promotions strategies." #data #AI #loyaltyprograms #customerloyalty
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Ignoring Generation X means ignoring a demographic with significant buying power and influence over household and company decisions.
"Despite being the smallest in numbers, Generation X currently has the biggest disposable income to spend on your products. Now in positions of power in their organizations, they also have a strong influence on corporate purchases." An often forgotten but important segment and use data to get to know them, their needs, and Brands need speak to them where and how they want to be reached. #GenX
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Millennial's, Gen-Xer's and Gen-Z are highly impacting the fashion industry with the way they spend their money and shop.
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What exactly do you need to know about your competitors? And how do you perform a competitive analysis to find out? Read on for the what and why!
Now consumer loyalty can be swayed by price, ease of shopping experience, negative customer reviews, or just another brand being considered trendier than yours.
For brands to survive, they have to be aware of everything consumers think and feel, and how that impacts success in their industry and category. It’s a tall order – which is why competitive analysis is so important. #competitiveanalysis #consumerloyalty
Now consumer loyalty can be swayed by price, ease of shopping experience, negative customer reviews, or just another brand being considered trendier than yours.
For brands to survive, they have to be aware of everything consumers think and feel, and how that impacts success in their industry and category. It’s a tall order – which is why competitive analysis is so important. #competitiveanalysis #consumerloyalty
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Digital transformation is not a buzzword. I repeat. Digital transformation is not a buzzword. Digital transformation is much more than “corporate speak”, and we should not discount its legitimacy. Yes, “digital transformation” has been overused and diluted by executives and consultants to represent all aspects of digitalization in every facet of a business. But, when …
Companies are focusing on keeping customer touch points up-to-date and relevant in the long term. CMOs are aiming to understand these connected customers’ shifting expectations and preferences better through real-time data and analytics.." #CX #digitaltransformation #digitalmarketing #customerengagement
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Remember that time your post went viral and your brand mentions shot through the roof? Or maybe it hasn’t happened yet, but you’re expecting something amazing any day now. You’re overdue! Well, that’s one way to look at it, of course – but you’ll miss the building blocks to that success if you’re only accepting …
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Are internet platforms and apps crossing lines in terms of people’s personal information? And, are they gathering more information than people are aware of or would be comfortable with if they knew it was happening?
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Barry Kirk, V.P. of Strategy for Loyalty Strategy at Maritz Loyalty, shares how you can build a brand narrative using his Multi-Loyalty Framework to grow customer loyalty.
At thefirstclub.com, we've always been a huge Barry Kirk fans, and this podcast interview is another example of why...we think it should be a class taught in school about customer engagement and loyalty. #customerloyalty #customerengagement #rewards #loyaltyprograms
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As consumers’ preference for mobile reaches a tipping point, what will the future of retail really look like? Let’s take a look at the key trends in consumer engagement and mobile shopping, and what retailers can do to strengthen mobile commerce strategies in the years ahead.
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What we learned from Nudgestock 2018 We recently attended Ogilvy’s spectacular festival of behavioral science, which further discovered the complexities behind human nature and put industry experts in the spotlight. The event put on an incredible show with an array of different speakers from an assortment of different industries and disciplines straight from economics to […]
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The numbers are difficult to fathom when you get right down to them: 90% of all data in existence online has been created since only 2016, and every day, a further 2.5 quintillion bytes of data gets piled on top. People are ravenous in their consumption and production of information, and the amounts of consumer […]
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We, like most media outlets at this time of year, have compiled our year-end / year-ahead prognostications for your reading pleasure. This year’s takes the form of a wish list which, if there were a Loyalty Santa Clause, would have been sent directly to the North Pole. But belief in Santa Clause is said to […]
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I recently had the opportunity to speak at the Loyalty@Freddie Awards conference in Las Vegas, where I spoke about customer engagement. One aspect of my comments which elicited numerous questions…
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The sub-optimal use of consumer data is a constant bugbear to many industry experts and consumers alike.
Most companies have a myriad of data sources, across a wide spectrum of both loyalty and non-loyalty customers, but the sad reality is that this data rarely translates into proper insights, which drive actionable consumer facing campaigns that move the needle.
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Through loyalty, blockchain companies can ultimately separate their cryptotoken from a dependence on exchange trading, where market sentiment can no longer affect them. Recently Loyalty & Reward Co consulted to EZToken for the launch of EZToken Rewards.
