Loyalty Marketing & Rewards
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Can loyalty programs finally overcome the engagement versus breakage conundrum?

Can loyalty programs finally overcome the engagement versus breakage conundrum? | Loyalty Marketing & Rewards | Scoop.it
Ever since loyalty programs evolved from a means to retain customers to a means to generate cash for their operators, there is an inherent tension between reaping profits from expiring points and engaging members through rewards. New redemption options may offer a way out of this conundrum. By Oli Dervey In the beginning, it was […]
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Loyalty Marketing & Rewards
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