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- New data from an extensive survey among HR professionals and employees in large enterprises reveals a large gap of untapped potential for on-the-spot
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Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention Curated by the first club™ |
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Changing your business strategy to focus on this one simple thing can double profits--or more.
In the loyalty sector, more and more people talk about surprise and delight concept instead of a point based program...so how do you get there?
#LoyaltyProgram
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More than 8 in 10 marketers want to use content to build more customer loyalty. But how? Try these 6 types of visual content.
Marketers participate greatly to their company loyalty strategy. Check out these few ideas which will get you a long way
#LoyaltyMarketing
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Looking forward to the new year and the changes that may come along with it? I talk with 7 Tech CEOS, who share their wealth of wisdom on upcoming marketing trends and other pivotal predictions that businesses may face in the year 2020.
It is that time of the year. What is coming is the big question...
#MarketingTrends
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For any business, catering to customers and keeping them happy is essential to expedite its growth. Without your customer base, there’s nothing to keep your brand afloat and generate sales.
Let's get back to basic....and basic is not always as simple.
Check this out on #LoyaltyProgram for e-Commerce
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An interview with Cathryn Lodwidge, Loyalty Marketing Lead at British Gas. British Gas Rewards is a fairly new loyalty programme, launched by one of Britain’s most iconic brands in 2017. It has a simple purpose, to say “thank-you” to millions of loyal British Gas customers. It’s the first of its kind in the utility sector, […]
Innovation & think outside the box are 2 of the secrets to successful #LoyaltyProgram
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Emotional marketing is the key to creating sustainable customer relationships. Discover the do's and don'ts that will lead to increased consumer loyalty.
In the last few months we brought you a number of articles about creating emotional connection with your consumers. We call this Emotional Marketing. Without emotional connection with your Consumers, there is no Loyalty.
#LoyaltyProgram #EmotionalMarketing
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From the beginning, loyalty rewards programs have embodied a do-it-yourself ethos. Business owners, looking to boost repeat traffic, would pour over their sales numbers to see which products or services were both popular and profitable enough to offer as free incentives. Then, it was off to the local print shop to get punch-cards printed and ready to hand out to customers.
I have always like unusual approach to problems or unusual solution created to very known challenge. This is why I share with you this article. #Loyaltyrogram does not apply to Brand/Consumer relationship....
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There were simpler times years ago where Christmas was the pinnacle of the holiday shopping season. Consumers could aggregate spending steadily as the holiday approached, with the principal motivation of satisfaction being that all the requisite purchases were made with enough time to spare to ensure that gifts arrived before the 25th. But times change, […]
Isn't it the right time to talk about this..... Happy Holiday Season to all of you
#LoyaltyProgram
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re pickup, Drive-Up and Shipt, which together have more than doubled their sales in the last year,” Cornell said. “These options offer speed, convenience and reliability, and as a result, they are quickly becoming the preferred fu
Are we talking about predictions or trend here..... Always interesting to share anyway.
#LoyaltyProgram
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Help shoppers feel new experiences are comfortable and familiar as well as convenient
Very interesting angle developed in this article: Is Habits a form of Loyalty. The next question is how do you create Habits, a clear answers to this if by offering Convenience.
#LoyaltyProgram
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Or Will the Risks Doom the Tactic? We live in a world where it matters what other people say. And while this has always been true, it has never been easier to reach audiences that want to listen. Factoring in the internet – with its ability to connect billions from all corners of the globe […]
Influencers are playing an increasing role for brands via social media. What is the true impact on Brands and their Loyal Customers
#BrandMarketing #LoyaltyProgram
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Loyalty programs were once synonymous with points and rewards: do this, get that. But, the classic equation has been changing… Continue reading →
Good article to understand how current top tier loyalty program are evolving...
#LoyaltyProgram
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The top loyalty trends of 2020 will be underpinned by agile technlogy, as brands innovate around the customer experience in an open loyalty ecosystem.
Understanding the trend in Loyalty Marketing is critical to make sure your programs stay relevant and reach their goals
#LoyaltyProgram #LoyaltyMarketing
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Will paying customers to access their data soon become a common trend? Close your eyes and picture your perfect customer. Perhaps, depending on your industry, your business, or your loyalty objectives, it is their demographic features which come into focus most acutely. Age, physical makeup, hair color, eye color…or maybe it is their deeper-seated behavioral […]
I love this question. I do think there is several answers to it. And doesn't it come down to what value you offer your customer for their data? enjoy this read.
#LoyaltyProgram
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At the Wise Marketer and Loyalty Academy, we are driven to be a leading global resource of news, insights, and research for the Customer and Loyalty marketing industry and its marketing professionals. One of the exciting ways we contribute to this cause is by authoring a Delphi Report each year sourcing insights from leading loyalty […]
If you want to know how to succeed with your Loyalty Program, you need the Delphi Report. Every year you will get great insights in Loyalty. A must read
#LoyaltyProgram
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This article looks at the state of airline loyalty programs today; what major players are doing right and opportunities for growth to build loyalty.
Understanding Loyalty by market segment is critical. the Airline industry has always been at the forefront in Loyalty. So interesting to ready what our friends @Aimia have to say on the matter
#LoyaltyProgram #AirlineLoyaltyProgram
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International Business News: Customer loyalty programs form the bedrock of many companies’ success today, especially in the retail space where encroachment from e-commerce giants
This is a good article on the benefice of Cryto currency and where it is used for what
#LoyaltyProgram #RewardPlatform
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In today's digital world, consumers want a relationship with their bank that is personalised and rewarding. The big question facing banks is how to engage with their customers in an effective manner, leading to building stronger and longer lasting relationships that customers find valuable and relevant.
With 30 years’ experience in working with more than 1,400 banks globally, we have leveraged our expertise and best practices to develop a checklist of the key drivers for successful customer engagement
Great check list, what is true for banks is true in many different sector
#CustomerEngagement
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Loyalty programs are structured in a variety of different ways. Some programs track dollars spent by consumers, others track products purchased. Some programs are free t
A need to know regarding CCPA.
Protecting customer is paramount wherever you are and wherever they are
#LoyaltyProgram
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Global loyalty experts discuss and debate the latest developments in the loyalty industry that will help you make your retention strategy more effective.. Cuckfield. 5 Tracks. 19 Followers. Stream Tracks and Playlists from Loyalty Podcast on your desktop or mobile device.
We always like to share material produced by expert in the Loyalty field.So plug in and listen to the Loyalty Podcast. Thank you for this great initiative
#Loyalty
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“Points are dead”. These words were spoken by Pavel Los, Shell Global Loyalty Programme Manager during a presentation made recently at the Loyalty Surgery conference, held 16-17 October in London. His statements were shared by Iain Pringle on LinkedIn. “Executives Are Unhappy With Their Companies’ Loyalty Programs” was the title of an October 15 article […]
Very controversial title from my friend @BillHanifin, but sometime you need to be to get a point across. A #LoyaltyProgram is certainly not something static, it need constant revision. But if you talk to your customers they will tell you what they expect
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The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme. If 74%
Very interesting article on how to define the value in points a loyalty program should offer. Too little and customer will loose interest...
#LoyaltyProgram
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Advice from our experts to help you enhance your loyalty programme with simplicity and flexibility
3 reasons why customers rate a programme as good: Simplicity & flexibility being two of them, Convenience would be my 3rd one.
Early redemption is a key criteria too nowadays
#LoyaltyProgram #MicroRewards
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Marc Castrechini, VP, product management, TSYS Merchant Solutions
Always interesting to read about the Best Practices in establishing a loyalty program. Adding a great set of reward is also key to success.
#LoyaltyProgram
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Typically no. Loyalty programs can be, and are, structured in a variety of different ways. Some programs track dollars spent by a consumer, others trac
After GDPR, CCPA. This article will provide you some good information about the Do and Don't for Loyalty programs.
#LoyaltyProgram
