Put on the spot: New survey identifies untapped potential for on-the-spot rewards in large enterprises - Press Release Service

Premium Loyalty? Paid Loyalty? Subscription Loyalty? What Do We Call This Paid Loyalty Trend? Find out why it's not enouigh to simply call it paid loyalty.

Understanding how customers talk about them on social is key to a better customer experience - and a positive experience with a brand will make them more loyal.

What we learned from Nudgestock 2018 We recently attended Ogilvy’s spectacular festival of behavioral science, which further discovered the complexities behind human nature and put industry experts in the spotlight. The event put on an incredible show with an array of different speakers from an assortment of different industries and disciplines straight from economics to […]

Lesley Gulliver and Darren Evans, strategic brand consultants from The Engine Room (UK), draw on over 45 years’ combined industry experience to advise how to enhance customer engagement with real design thinking…   Define customer engagement   Most marketers understand the importance of engagement and the CX, but many would define success, in this respect, […]

We’re living through an age defined by trust—and its troubling absence. Declining public trust in politicians, big institutions, the media, and even other citizens has made our politics increasingly charged and confrontational. But as you might expect, problems of trust aren’t confined to the ballot box. They also affect how we navigate the marketplace as […]

Health and Wellness Incentives are a growing trend. It's the New Year and people want to get healthier, but ways to add value to keep them engaged and on track is the trick #corporateincentives #digitalrewards #eGifts #promotions

Capturing emotion-related data from a human interaction isn’t as easy as acceptance of cookies for behavioral data from a website. And until the time brands can capture it, the single view of the customer won’t be complete, writes Ritesh Gupta.   Being a step ahead of a customer in the booking funnel is like a […]

" Your #Customers now have even more choices when it comes to dining. With the restaurant industry totaling a net worth of $198.9 billion, not to mention the access to more food options on the rise through new restaurant delivery options, easier access to groceries and home food service #subscriptions, it’s more important than ever to connect with your guests in the moments that matter. #realtimerewards #digitaldownloads #experientialrewards 

From the first time we met, I could feel a connection.  You asked me questions and showed sincerity in learning more about me.  Trust was established right there and then.  I knew if I told you about my favorite things, my family and who my friends were you could get a clear picture about me […]

What’s the untapped frontier of brand loyalty? What can one brand offer that many other brands can’t?

Data breaches, data acquisition, data science – this week’s Loyalty Newswire highlights some very big (not so good) news and some of the people and brands that are tasked with managing it.  As well, The Wise Marketer has some big (very good) news of our own.  Here is what we’re following: Data Hungry Businesses Can’t […]

By: Barry Kirk and Wise Marketer Staff   How important are your customers to your company? Put that question to any corporate executive and they’re likely to answer, “It’s one of our top priorities.” I wish there was a way to quantify the number of companies proclaiming just that, committing to customers, shareholders, and market […]

This is @AdamPosner personal collection of 12 of his favourite loyalty and rewards program learnings and insights from the past 12 months. #loyaltyprograms #rewardsprograms #customerengagement 

‘Brand purpose’ is not a new concept but it has grown to become a widely-discussed topic in the global marketing landscape, in recent months. And conversation is only going to get louder, believes Darren Evans, design director of UK strategic brand consultancy The Engine Room. Here he shares 5 key reasons why … The stats […]

What we learned from Nudgestock 2018 We recently attended Ogilvy’s spectacular festival of behavioral science, which further discovered the complexities behind human nature and put industry experts in the spotlight. The event put on an incredible show with an array of different speakers from an assortment of different industries and disciplines straight from economics to […]

When it comes to your company’s loyalty program, it’s not enough to know that loyalty programs frequently accomplish their objectives — you need to have a concrete inventory of metrics for accurately gauging the efficacy of your company’s program at any given moment. Such metrics should take into account a variety of factors, including how […]

Transactional benefits are still valuable, but in the Age of the Customer, retailers have to stop thinking in points. See how to find the balance.

A collection of every relevant customer loyalty statistic from 2018, complete with links back to the original sources.