Loyalty Marketing & Rewards
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Most Effective Loyalty Metrics for Measuring Customer Loyalty ROI

Most Effective Loyalty Metrics for Measuring Customer Loyalty ROI | Loyalty Marketing & Rewards | Scoop.it
When it comes to your company’s loyalty program, it’s not enough to know that loyalty programs frequently accomplish their objectives — you need to have a concrete inventory of metrics for accurately gauging the efficacy of your company’s program at any given moment. Such metrics should take into account a variety of factors, including how […]
the first club™'s insight:

Greater attention must be paid to metrics beyond profitability and future focused toward Customer Lifetime Value, data helps achieve long term goals 

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Loyalty Marketing & Rewards
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