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Hyper-personalisation is a consumer expectation; why are so few companies doing it well? 

Hyper-personalisation is a consumer expectation; why are so few companies doing it well?  | Loyalty Marketing & Rewards | Scoop.it
The sub-optimal use of consumer data is a constant bugbear to many industry experts and consumers alike.

Most companies have a myriad of data sources, across a wide spectrum of both loyalty and non-loyalty customers, but the sad reality is that this data rarely translates into proper insights, which drive actionable consumer facing campaigns that move the needle.
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