Loyalty Marketing & Rewards
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#187: How to Build Customer Loyalty Through a Shared Brand Narrative

#187: How to Build Customer Loyalty Through a Shared Brand Narrative | Loyalty Marketing & Rewards | Scoop.it
Barry Kirk, V.P. of Strategy for Loyalty Strategy at Maritz Loyalty, shares how you can build a brand narrative using his Multi-Loyalty Framework to grow customer loyalty.
the first club™'s insight:

At thefirstclub.com, we've always been a huge Barry Kirk fans, and this podcast interview is another example of why...we think it should be a class taught in school about customer engagement and loyalty. #customerloyalty #customerengagement #rewards #loyaltyprograms

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