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13 stunning stats on Gen X—the forgotten-yet-powerful generation

13 stunning stats on Gen X—the forgotten-yet-powerful generation | Loyalty Marketing & Rewards | Scoop.it
Ignoring Generation X means ignoring a demographic with significant buying power and influence over household and company decisions.
the first club™'s insight:

"Despite being the smallest in numbers, Generation X currently has the biggest disposable income to spend on your products. Now in positions of power in their organizations, they also have a strong influence on corporate purchases." An often forgotten but  important segment and use data to get to know them, their needs, and Brands need speak to them where and how they want to be reached. #GenX

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