Loyalty Marketing & Rewards
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Customer engagement: Context, meaning, and measurement

Customer engagement: Context, meaning, and measurement | Loyalty Marketing & Rewards | Scoop.it
Industry expert practitioner Elizabeth MacAuley-Italiano gives her take on customer engagement, its definition, framework, and its practicality. Pay close attention -- this can help define what you do moving forward.
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Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention
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