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Elevating Marketing Through Artificial Intelligence and Machine Learning

Elevating Marketing Through Artificial Intelligence and Machine Learning | Loyalty Marketing & Rewards | Scoop.it
There is one buzzword that has become central to all modern marketing practices – personalisation. It defines engagement. Speaking to an audience is only effective if done in their language, using narratives that are compelling and relevant to their interests, wants and needs. This principle is precisely why the industry has seen a huge rise […]
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Loyalty Marketing & Rewards
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