Loyalty Marketing & Rewards
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Are Hotel Loyalty Programs Retrenching?

Are Hotel Loyalty Programs Retrenching? | Loyalty Marketing & Rewards | Scoop.it
Hotel Loyalty programs aren’t producing the benefits that hotel brands have expected. Hoteliers provide discounts on rooms to loyalty customer members with the idea that they will spend enough (for rooms, hotel-run restaurants and stores) to more than make up the cost of the discounts and of administering the program. But bookings have actually dropped […]
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Loyalty Marketing & Rewards
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