Loyalty Marketing & Rewards
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Loyalty & Rewards: Pathways to Success

Loyalty & Rewards: Pathways to Success | Loyalty Marketing & Rewards | Scoop.it
In Part One, “A Trip Down Memory Lane,” an historical perspective on the ever-changing role of rewards in a loyalty value proposition was articulated. In our second installment we’ll focus on solutions. By Mike Capizzi, CLMP Consumers still join loyalty marketing programs for one simple reason – to be rewarded and recognized for their patronage, […]
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Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention
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