Loyalty Marketing & Rewards
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Consumer Banking: Money Can’t Buy Loyalty

Consumer Banking: Money Can’t Buy Loyalty | Loyalty Marketing & Rewards | Scoop.it
A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”. By Charles EhredtCEO at Currency Alliance People are more likely to leave their spouse than their bank, so it might seem that banks have no case to answer. […]
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Loyalty Marketing & Rewards
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