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Customer Loyalty: Still the Key To Success in the Story of Banking Disruption

Customer Loyalty: Still the Key To Success in the Story of Banking Disruption | Loyalty Marketing & Rewards | Scoop.it
It’s now pretty much universally acknowledged that the UK retail banking market is being disrupted by new, digital-first competitors – the so-called ‘direct’ banks. The narrative is that these agile upstarts are stealing customers away from incumbents by offering compelling new services and unprecedented levels of convenience.
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