Loyalty Marketing & Rewards
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Preventing Loyalty Fraud While Balancing Risk and Experience

Preventing Loyalty Fraud While Balancing Risk and Experience | Loyalty Marketing & Rewards | Scoop.it
As fraudsters become more sophisticated in their techniques, loyalty companies need to be more sophisticated in their approach to fraud prevention and detection.
the first club™'s insight:

Fraud is even more an issue in Loyalty when you provide Instantly redeemable rewards. You cannot recall what has been redeemed. Our approach in that area was to look at what banks are doing and adopting similar methodology. We reduce Fraud for our client by 90% #LoyaltyFraud #LoyaltyProgram @MariaPallante

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Loyalty Marketing & Rewards
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