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Loyalty Is Harder Than Ever (And Why That’s A Good Thing)

Loyalty Is Harder Than Ever (And Why That’s A Good Thing) | Loyalty Marketing & Rewards | Scoop.it
In the Age of the Customer, it's no secret that loyalty is harder than ever. Here's why that's actually a good thing for retailers.
the first club™'s insight:

Great Article from @JimTierney.

Retail Loyalty is also missing innovation. A number of Loyalty benefits offered in other industries could apply to Retail. Discount is not enough anymore. #Retail #CustomerEngagement #eCommerce

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the first club™'s curator insight, July 9, 4:26 AM

Great Article from @JimTierney.

Retail Loyalty is also missing innovation. A number of Loyalty benefits offered in other industries could apply to Retail. Discount is not enough anymore. #Retail #CustomerEngagement #eCommerce

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