Loyalty Marketing & Rewards
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5 Ways to Motivate Members with Real-Time Loyalty Statements

5 Ways to Motivate Members with Real-Time Loyalty Statements | Loyalty Marketing & Rewards | Scoop.it
Incorporating the right elements into your loyalty statement plays upon the motivational cues that drives member behavior and keeps them engaged with the brand, while continuing to build that one to one relationship with the customer through recognition. Every brand has its own design for statements, but the most effective statements leverage the psychological motivators behind goal setting to keep members hooked and driven toward moving to that next milestone.
the first club™'s insight:

Interesting article about the importance of loyalty statements although not all programs should set goals as a way of engagement, a lot of consumers feel too solicited which end up with the reverse effect to the one expected.#CustomerEngagement #Loyalty@Aimia

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