Loyalty Marketing & Rewards
17.3K views | +16 today
Follow
 
Scoop.it!

How Data Analytics is transforming Loyalty Rewards Programs

How Data Analytics is transforming Loyalty Rewards Programs | Loyalty Marketing & Rewards | Scoop.it
Loyalty programs benefit companies in terms of growth and profits, but the greatest value over time is the increased visibility into and deeper understanding of individual customer behavior. A loyalty rewards program offers a vast array of customer data. The challenge is how brands harness this data to improve their loyalty programs and offer customers […]
the first club™'s insight:

Data data data, this is the key and the easy part, but the challenge is readable & predictable analytics #analytics #Loyalty

more...
No comment yet.
Loyalty Marketing & Rewards
The latest news & trends on all things customer loyalty, acquisition, engagement & retention
Curated by the first club™