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The Future of Personalization: How to Shift Creepy to Cool.

The Future of Personalization: How to Shift Creepy to Cool. | Loyalty Marketing & Rewards | Scoop.it
Every business today, regardless of industry, faces the threat that its goods and services will become commoditized vis-a-vis competition. Winning in this environment requires differentiation through the creation of memorable experiences. By Raj Badarinath It’s all about the Customer today. People have more options than ever and online retailers are making it easier and more […]
the first club™'s insight:

When you use technology like we do, the CREEPY versus COOL is always on top of mind, technology does not always produce the expected results. Great article from our friends @TheWiseMarketer #LoyaltyPrograms

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